When perception meets purpose, connection becomes inevitable. In this episode of Think Brand Taran, host Shivani sits down with Erica, CEO & founder of Animal Blood Center—California’s first community-based pet blood bank, on a mission to make lifesaving blood accessible, ethical, and transparent for pets across the state.

Together, they unpack how a founder’s empathy + engineering mindset can rebuild a broken supply chain, why clear positioning attracts meaningful partners, and how to communicate heavy topics (ethics, cost, scarcity) without fear-mongering—so the right people lean in and help.

In this episode, you will learn:

- How to position a purpose

-driven venture for partnerships and collaborators

- The power of a one-line promise: “We’re the Red Cross for pets.”

- How to talk about ethics & transparency without scaring your audience away

- What reframing your message does for trust, credibility, and action

- The pet blood workflow: donor screening → testing → whole blood/RBCs/plasma → delivery

- The real cost/shortage problem—and why a quick donation can save up to four lives

- How regulations in California create a clear, safer path for community blood banking

🎧 Tune in, take one idea, put it to work, and share it—because when your message is reframed with clarity and heart, perception becomes connection.

About Erica LopezErica Lopez is the CEO and Founder of Animal Blood Center, California’s first community-based pet blood bank. She is leading the charge to build the infrastructure, partnerships, and programs that make lifesaving blood accessible for pets across the state. Her work is setting a new standard for veterinary care and driving change in a field that has long lacked visibility and resource socials:

Instagram: @animalbloodcenter, https://www.instagram.com/animalbloodcenter/

Website: www.animalbloodcenter.org

GoFundMe: https://gofund.me/550f66a1f

When your inner energy meets your outer ambition, that’s where brand magic begins. In this episode, Shivani sits down with Jacquelyn, a money mindset coach, NLP & EFT practitioner, and energy mentor who helps ambitious women heal their money wounds, escape burnout, and build profitable, joy-filled businesses. Together, they unpack how energy work, gratitude, and inner alignment shape the way entrepreneurs show up, create, and attract success, from shifting limiting beliefs to embodying the version of yourself who already has what you desire. In this episode you will learn:- Why your brand energy works even when you’re not working it - How to shift from scarcity to gratitude and watch your business transform - Embodying your higher self (and your $250K self) every day - The magic of slowing down, meditating, and creating from worthiness 🎧 Tune in, reflect, and feel the shift, your perception becomes your power. About Jacquelyn McDaniel VasquezJacquelyn McDaniel Vasquez is a Money Mindset Coach, Certified NLP + EFT + Hypnosis Practitioner, and founder of Manifest That Sh*t. She helps ambitious women heal their money wounds, escape the 9–5 grind, and manifest businesses that are profitable, purposeful, and joy-filled. Known for her high-vibe energy and deeply transformational tools, Jacquelyn blends mindset science, energetic work, and spiritual strategy to help women call in overflow—without overworking.

What if visibility wasn’t about performing — but about being? In this refreshing conversation, I sit down with Krystal, a brand storyteller and visibility mentor, to unpack what it truly means to be known, not just seen.
We talk about reframing visibility from perfection to presence, why authenticity builds longevity, and how to show up online without losing your energy.
✨ In this episode:
▫ Presence over performance
▫ Being known vs being seen
▫ Sustainable visibility

Krystal Jugarap is the systems + visibility strategist women entrepreneurs call when they’re tired of doing all the things and still feeling stuck in the shadows. She helps you build the behind-the-scenes foundation that gets you seen, booked, and paid—without burning out or second-guessing yourself every step of the way. To Reach her directly hop on to her INSTAGRAM at https://www.instagram.com/iamkrystalj/
Listen now, reflect, and tag us with your biggest reframe moment.

We’re live. 🎙️
Post-pivot, Think Brand. Talk Brand kicks off with Blyth—a systems designer who makes clients feel like superstars. We go deep on how brand identity only sticks when your brand systems back it up—because consistency creates trust, and trust fuels growth.

In this episode we unpack:
• Trust signals your brand should show (not just say)
• Blind spots that quietly erode credibility
• Blyth’s gems on “Fix the Flow”—the simple ops shifts that make your identity perform in the wild

Hit play, take notes, and don’t miss this one.
Connect with Blyth: @quicksilksolutions on Instagram or quicksilksolutions.com

#ThinkBrandTalkBrand #BrandSystems #BrandIdentity #BuildTrust #BusinessGrowth #Operations #CreatorEconomy #FounderTips

Episode 2: HubSpot’s Journey to Product-Market Fit

In this episode, we dive into how HubSpot revolutionized the marketing world with its inbound marketing solution in the early 2000s. Discover how HubSpot identified a gap in the market, refined its product for small businesses, and grew into a SaaS giant by championing the inbound marketing philosophy - the key strategies, pivotal decisions, and lessons learned along HubSpot’s journey to achieving product-market fit and transforming the way businesses attract, engage, and delight customers.

In this inaugural episode of Think Brand, we dive deep into the art of target market identification. We'll explore real-world examples of companies like Netflix, Shopify, and Tesla, who have mastered the art of pinpointing their ideal customers.

We'll delve into the specific strategies Netflix employed to target their audience, from understanding their preferences to creating personalized content recommendations. By the end of this episode, you'll have a clear understanding of how to identify your target market and develop a targeted marketing strategy to attract and retain your ideal customers.