My guest this week is Doug Zarkin, a transformative leader in branding and marketing, known for his quick-thinking, human approach. His career highlights are many, including co-founding breakthrough advertising, youth entertainment, and lifestyle marketing campaigns; leading the successful launch of Avon’s mark. brand; and elevating Victoria’s Secret PINK into a national powerhouse. He also played a key role in driving brand transformations at Kenwood and Pro Vision. 

Doug is currently serving as Chief Brand Officer at NPC Brands, overseeing multiple companies. His achievements are detailed in his incredibly insightful book Moving Your Brand Out of the Friend Zone, available on Amazon and other major retailers. You can learn more about Doug and his work at dougzarkin.com. 

And one final career highlight, Doug, that I’m going to add to your bio: you're the very first guest on CMO Whisperer.