Chuck Allen, host of the top-rated Cool Change podcast, joins me for Episode 11 to talk about doing the counterintuitive thing.  I learned a ton during the conversation, including:

· Change of mind before physical change

· Change starts with endings, not beginnings

· Thawing out hamburgers as an analogy for change

· Much of what we seek is already available

· If you can prove the ROI now, it’s not innovation

· Tips for working with “keepers of the status quo” / you can be right or you can build a bridge (influence)

· Everyone organization has old sofas

Al Dominick, Partner at Cornerstone Advisors and fashion icon joins me on this episode to talk about:

For more on Al, please click here.

For more on the book, Think Like a Brand, Not a Bank, please click here.

For more on Nymbus, please click here.

Excited to spend a few minutes with the trailblazing CMO of Autobooks, Derik Sutton.

Derik is a Board Member at the Association for Financial Technology (AFT) as well as an award-winning marketer and sought after speaker.

In this episode:

For more on Derik:  click here

For more on the book, Think Like a Brand, Not a Bank:  click here

No good deed goes unpunished!  

In Episode 7 (which is over the 5 episode limit I randomly chose), I was delighted to talk to a new connection, Shaun Carson.  

Shaun is the SVP and Director of Marketing for Heritage Bank and, as impressively, a champion in his community through work with the Boys & Girls Club and the Emergency Food Network (EFN).  

It was Shaun's LinkedIn encouragement that convinced me to keep going with the podcast and I think you'll really enjoy our conversation.

For more on Shaun, please click here.

For more on Think Like a Brand, Not a Bank, click here.

What do squash (the sport), turning wealth management upside down and being a female founder and CEO have in common?  

If you guessed Margaret J. Hartigan, Founder and CEO of Marstone, you would be right.  

In this episode, Margaret talks about how non-marketers can apply the book principles as well as some thoughts on how to be more counter-intuitive.

For more on Margaret, please click here.

For more on the book, Think Like a Brand, Not a Bank, click here.

Episode 5 marks a milestone for the podcast - for the first time I am interviewing a person who not only read the book, but is IN the book.  

That’s none other than Justin Dunn, Chief Marketing Officer at WSFS Bank, otherwise known as Wissfiss.

For more on Justin, click here.

For more on the book, Think Like a Brand, Not a Bank, click here.

Meet Liz Lancaster McIntyre, the Director of Social Media and PR at Renasant Bank AND creator of Rise with Renasant.  

She is also a participant of the American Banking Association (ABA) Bank Marketing School and a (relatively) new Texan.

For more on Liz, click here.

For more on the book, Think Like a Brand, Not a Bank, click here.

In this episode, I am joined by Jordan George, currently Head of Client Solutions at Curium US.  

He is also an internationally recognized speaker with deep experience in financial services and beyond.  

For more on Jordan

For more on the book, Think Like a Brand, Not a Bank, click here.

Keeping the bar sky high with my next guest, Billee Howard.  

Billee is the Founder and CEO of BRANDthrō, Author of WE-Commerce, a former IBM Futurist, regular Forbes columnist and, most recently an Executive Board member at Fast Company.

For more on Billee, click here.

To check out her book, WE-Commerce, click here.

For more on the book, Think Like a Brand, Not a Bank, click here.