THINK LIKE A MARKETER, HIRE LIKE A PRO

Are you treating hiring as strategically as you market your services or products? More importantly—is your business attracting the right talent, or repelling them before they even apply?

Before you hit play, ask yourself:

• Would your dream employee be excited to work for your company based on what’s visible on your website, Google listing, and social media today?
• Are you making the critical mistake of only “marketing” your business to customers—while great candidates just breeze by?
• How could applying your customer marketing playbook to hiring result in better people, less stress, and faster growth this year?

In this episode, we reveal how to think like a marketer and hire like a pro:

• Why your employer brand matters as much as your customer brand, and how to align both for authenticity that attracts—not just applicants, but the right people.
• Proven ways to “out-story” your competition and use reviews, social proof, and candid team content to build trust and culture.
• The marketing funnel approach to hiring: from nurturing a talent pipeline and optimizing job pages for SEO, to automating touchpoints with CRM and email lists—so you’re never scrambling when that critical position opens up.
• Real stories from the front lines (including a few hiring misadventures) that highlight what works, what doesn’t, and how marketing tactics can build a sustainable, scalable hiring process.

Meet Your Marketing Guides:

• Ian Cantle – Dental Marketing Heroes
• Ken Tucker – Changescape Web
• Paul Barthel – Changescape Web
• Jeff Stec – Tylerica Marketing Systems

Each week, your Marketing Guides bring you hard-earned wisdom and practical tools you can use right now to outsmart your competition—whether you’re building a customer base or a team.

Ready to build a brand that attracts top talent—not just more customers?

🎧 Listen now, subscribe, leave us a review, and share this episode with your fellow business leaders. Visit our Guides’ websites for more exclusive tips, resources, and a custom marketing/pipeline assessment.

Don’t just fill seats—build a company people want to join. Hit play and let’s make hiring your new secret weapon!