Sign up to save your podcasts
Or
Share Think Like a Marketer with Bianca Baumann and Mike Taylor
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Think Like a Marketer with Bianca Baumann and Mike Taylor
In this episode of the Learning While Working Podcast, Bianca Baumann and Mike Taylor share insights from their latest book, ‘Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning’, and dive into actionable strategies that L&D professionals can borrow from the world of marketing.
Discover why shifting your mindset from “order taker” to strategic business partner is essential for today’s L&D professionals. We also uncover how to personalise learning at scale, run effective learning campaigns, and apply marketing-inspired strategies to create learning experiences that resonate – and deliver results.
About Bianca Baumann
Bianca Baumann is a seasoned learning strategist, international speaker, and author who specialises in innovative workforce enablement solutions. With deep expertise across L&D, employee experience, performance management, and future workforce planning, she partners with global organisations to design data-driven, business-aligned strategies. Known for her work with C-suite leaders and high-performing teams, Bianca brings a sharp focus on transforming human capital into a competitive advantage.
About Mike Taylor
Mike Taylor is a learning consultant on a mission to eliminate boring, ineffective training. With hands-on experience across nearly every role in L&D, he combines practical know-how with a passion for finding smarter, more engaging ways to help people learn. A self-described “recovering bad student,” Mike brings deep empathy for learners and a talent for simplifying complex topics. He helps organisations design impactful, tech-savvy learning experiences that connect with today’s distracted workforce.
Key takeaways:
- Start small and don’t be intimidated: You don’t need a big budget or fancy tools to bring marketing thinking into learning. Simple, actionable steps – even with no-cost tools – make a difference. (And, get others excited to join in!)
- Adopt a learner-centred mindset, not just content creation: Marketing excels at understanding audiences. Use tactics like research-based personas and journey mapping to make learning experiences resonate and drive business outcomes.
- Think in campaigns, not just courses: Like marketers, L&D should use content strategically – spread it across multiple channels, personalise when possible, and align everything to the bigger business workflow.
Chapters:
- (00:00:00) Introduction
- (00:06:11) Design learning for cognitive understanding
- (00:07:19) From order taker to partner
- (00:11:13) Prioritising actionable sales metrics
- (00:14:39) Marketing funnel concept for learning
- (00:17:43) Reframing persona use in design
- (00:23:25) Evolving learning journeys
- (00:27:25) Personalisation in marketing technology
- (00:29:01) Content organisation for enhanced learning
Links from the podcast:
- Connect with Bianca Baumann on LinkedIn
- Connect with Mike Taylor on LinkedIn
- Train Like A Marketer Website
- Think Like a Marketer, Train Like an L&D Pro – Book
View all episodes
By Sprout Labs, Robin Petterd
4.8
66 ratings
In this episode of the Learning While Working Podcast, Bianca Baumann and Mike Taylor share insights from their latest book, ‘Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning’, and dive into actionable strategies that L&D professionals can borrow from the world of marketing.
Discover why shifting your mindset from “order taker” to strategic business partner is essential for today’s L&D professionals. We also uncover how to personalise learning at scale, run effective learning campaigns, and apply marketing-inspired strategies to create learning experiences that resonate – and deliver results.
About Bianca Baumann
Bianca Baumann is a seasoned learning strategist, international speaker, and author who specialises in innovative workforce enablement solutions. With deep expertise across L&D, employee experience, performance management, and future workforce planning, she partners with global organisations to design data-driven, business-aligned strategies. Known for her work with C-suite leaders and high-performing teams, Bianca brings a sharp focus on transforming human capital into a competitive advantage.
About Mike Taylor
Mike Taylor is a learning consultant on a mission to eliminate boring, ineffective training. With hands-on experience across nearly every role in L&D, he combines practical know-how with a passion for finding smarter, more engaging ways to help people learn. A self-described “recovering bad student,” Mike brings deep empathy for learners and a talent for simplifying complex topics. He helps organisations design impactful, tech-savvy learning experiences that connect with today’s distracted workforce.
Key takeaways:
- Start small and don’t be intimidated: You don’t need a big budget or fancy tools to bring marketing thinking into learning. Simple, actionable steps – even with no-cost tools – make a difference. (And, get others excited to join in!)
- Adopt a learner-centred mindset, not just content creation: Marketing excels at understanding audiences. Use tactics like research-based personas and journey mapping to make learning experiences resonate and drive business outcomes.
- Think in campaigns, not just courses: Like marketers, L&D should use content strategically – spread it across multiple channels, personalise when possible, and align everything to the bigger business workflow.
Chapters:
- (00:00:00) Introduction
- (00:06:11) Design learning for cognitive understanding
- (00:07:19) From order taker to partner
- (00:11:13) Prioritising actionable sales metrics
- (00:14:39) Marketing funnel concept for learning
- (00:17:43) Reframing persona use in design
- (00:23:25) Evolving learning journeys
- (00:27:25) Personalisation in marketing technology
- (00:29:01) Content organisation for enhanced learning
Links from the podcast:
- Connect with Bianca Baumann on LinkedIn
- Connect with Mike Taylor on LinkedIn
- Train Like A Marketer Website
- Think Like a Marketer, Train Like an L&D Pro – Book