Create your tribe and soon you’ll catch the eye of the entire business. Think Local, Think Global, and grow through genuine connection!  

Dr. Young walks us through how the industry has always loved local growth. To this day, starting local and growing globally is at the heart of the music business.  

This episode shows you why Thinking Local and Thinking Global are so important, and it shows you how to take those first steps at achieving that growth.  

Grow your career and stay tuned for more episodes!  

Links: SOTA Instagram https://www.instagram.com/sotaproduct... 

IFPI 2021 Global Music Report https://www.ifpi.org/wp-content/uploa... 

Tribes: We Need You to Lead Us https://www.amazon.com/Tribes-We-Need... 

1,000 True Fans https://kk.org/thetechnium/1000-true-... 

0:00 - Global-local? 

1:28 - Industry hasn’t changed  

4:37 - What is a tribe? 

6:59 - Become a thought leader 

9:22 - Where do I start? 

10:47 - Tribe vs brand 

13:45 - Connections are key 

Host: Dr. Paul Young

Co-host: Logan Svihovec-McCarty

Production Team: Anthony Paneno, Noah Skaiepz, and Roanne Su.

 #musicbusiness #careergrowth #tribes