Learn how to collect royalties through SoundExchange and gain a deeper understanding of copyright law and how to use this information to grow your music career!

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What is the  MLC ? Why is it so Important ? This episode we dive into one of the biggest changes to the music industry in the digital era.    

The Mechanical Licensing Collective (MLC) is a game changer for the entire music industry. All songwriters and music business professionals get ready!     

Unmatched Royalty Article: https://www.musicbusinessworldwide.co...  

15.1% Royalty Rate Article: https://www.musicbusinessworldwide.co... 

MLC Website: https://www.themlc.com/

 #musicbusiness #MLC #songwriting

What are Record Labels and what do they do? Understanding these basics is critical to expanding your knowledge and growing your career!  

A simple instance of curiosity can open a whole new world of understanding. Whether you are an aspiring musician or music professional, knowing the foundation of Record Labels is key to your growth!   

0:00 - Label Brand Preservation  

5:50 - What is a Record Label? 

9:48 -  Why should I care? 

14:11 - Taylor Swift?

#musicbusiness #careergrowth #recordlabel

Grow your career through authentic connection! How social media can be used to build relationships and increase streams!

How do you authentically create relationships online? And how do you turn those relationships into streaming success? All that and more in this episode of Music Talk!

This episode guests Chris Tavolazzi, North State native, musician, and social media influencer as we discuss his growth online as well as on streaming platforms.

Chris helps us understand the lasting impact that relationships have on the aspiring musician, how to effectively use different social media platforms, and how to efficiently increase streams through these relationships.

Links:

Chris’ Instagram: https://www.instagram.com/thecoffeejesus/?hl=en

Chris’ Tik-Tok: https://www.tiktok.com/@thecoffeejesus

Chapters:

0:00 -  Intro

5:06 - Early social media lessons

10:24 - Depth over Breadth

13:05 - Instagram vs Tik-Tok

15:48 - 4 Step Process

17:54 - Digital Connection

20:27 - Tik-Tok Algorithm Ex.

27:55 - Increasing Streams

32:30 - CTR vs Conversion Rate

34:53 - Feed the Algorithm!

Learn what it takes to book your first gig and promote your own shows! First hand experience for artists expanding their careers.

Co-hosted by Jake Sprecher, a North State musician and professional booking agent.

Dr. Young and Jake discuss the new opportunities aspiring artists have in booking gigs, as well as the most professional way to contact a booking agent.

From email etiquette to how to start on your own, this episode dives into the independent booking business of the North State.

This episode is credited to our hosts, Dr. Paul Young, Jake Sprecher ; Production Teams Anthony Paneno, Noah Skaiepz, Logan Svihovec-McCarty and Roanne Su.

Links:

Jake’s LinkedIn: https://www.linkedin.com/in/jake-sprecher-b4634073/

Valley Fever: https://www.instagram.com/valleyfeverchico/?hl=en

Wind Ups: https://thewind-ups.bandcamp.com/album/try-not-to-think

Yule Logs: ​​https://www.yulelogsmusic.com/

Mt.st.mnt. : http://www.mtstmtn.com/

Naked Lounge: https://www.nakedloungechico.com/about

Duffy’s: https://www.downtownchico.com/bars-nightclubs_duffys-tavern-12.htm

El Rey: https://elreychico.com/

0:00 - Intro/ COVID

2:34 - Jake’s bio

6:50 - Market types

10:45 - Things get busy!

13:05 - Small Towns vs Major Cities

20:00 - Understand the venue!

23:15 - How to email pitches

29:17 - Booking festivals

33:20 - Booking considerations/contracts

37:12 - Booking your own shows!

Create your tribe and soon you’ll catch the eye of the entire business. Think Local, Think Global, and grow through genuine connection!  

Dr. Young walks us through how the industry has always loved local growth. To this day, starting local and growing globally is at the heart of the music business.  

This episode shows you why Thinking Local and Thinking Global are so important, and it shows you how to take those first steps at achieving that growth.  

Grow your career and stay tuned for more episodes!  

Links: SOTA Instagram https://www.instagram.com/sotaproduct... 

IFPI 2021 Global Music Report https://www.ifpi.org/wp-content/uploa... 

Tribes: We Need You to Lead Us https://www.amazon.com/Tribes-We-Need... 

1,000 True Fans https://kk.org/thetechnium/1000-true-... 

0:00 - Global-local? 

1:28 - Industry hasn’t changed  

4:37 - What is a tribe? 

6:59 - Become a thought leader 

9:22 - Where do I start? 

10:47 - Tribe vs brand 

13:45 - Connections are key 

Host: Dr. Paul Young

Co-host: Logan Svihovec-McCarty

Production Team: Anthony Paneno, Noah Skaiepz, and Roanne Su.

 #musicbusiness #careergrowth #tribes

Welcome to Music Talk from the North State! Hosted by Dr. Paul Young, this podcast provides insights and advice for aspiring music professionals at all levels of the business. 

More episodes are coming soon so stay tuned! Whether you’re a business professional or a musician in the industry, be ready to grow your music career and perfect your craft.   

Come meet the host and join the conversation! Let us know any questions or topics you’d like to explore! 

Chapters:

0:00 - Who/What is this?   

0:40 - Freelance Professional 

1:18 - Industry Player  

1:52 - Confliction → Education  

3:19 - Why the North State?

Hosts: Dr. Paul Young, Logan Svihovec-McCarty

Production Teams: Anthony Paneno, Noah Skaiepz, and Roanne Su

#musicbusiness #careergrowth #musicpodcast