This week on The Business Couch with Dr. Yishai, I had Steve Sims, known as “The Real Life Wizard of Oz.” Seve is an entrepreneur, speaker, and author of “Bluefishing: The Art of Making Things Happen.” Steve became widely known – a secret turned open secret – as the guy to call to make impossible magic happen.
On Insight Sunday, Episode 187, Steve shares the mindset changes he made that moved him from construction worker to founder of the world’s leading concierge firm creating once-in-a-lifetime experiences for corporate execs, celebrities, professional athletes, and private clients – including Sir Elton John, Richard Branson, and Elon Musk. We also talk about learning to ask the right questions to get the answers you need and the role of emotions – such as aggravation and curiosity – in his success and in successful entrepreneurship.
On Story Tuesday, Episode 188, Steve shares a huge mistake he made when planning and attending Ferrari’s 50th-anniversary party in 1997 and the lesson he learned became the cornerstone of his personal brand, his personal values, and his business success.
If you haven’t yet, go back and listen to episodes 187 and 188 to learn from a branding, development, and marketing whisperer who carved out a personal brand as the go-to person to create one-of-a-kind, never-happened-before-and-may-never-happen-again experiences for some of the most wealthy, classy, and private people in the world.
At the end of our conversation, Steve asked me to share my thoughts and insights on shifting from being in a business mindset all day to being a family man – and vice versa – because entrepreneurs are constantly faced with switching between work and family.
Going from one to the other on a dime can be a big challenge, and the demands of entrepreneurship and family can be overwhelming and tough to navigate.
So today I’m talking all about how you can learn to transition to and from work, into family time and out of it, so you can be there for your family and continue growing your business.
I’ll give you a step-by-step process to improve your transitions and explain the principles that are based on research and practical application.
This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching
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Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice.
© 2020 Yishai B LLC. All rights reserved.
ABOUT THE PODCAST
You were built for speed.
But right now you feel slower than you look on paper.
Most founders try to outwork that slow-down.
It only burns them out.
Your mind is the only machine your company doesn’t upgrade.
So leaders keep pushing against the wrong thing.
Hosted by doctor of psychology and executive coach Dr Yishai Barkhordari.
DISCLAIMER
This content is for informational purposes only and does not replace medical, psychological, legal, or financial advice. It is not therapy, clinical advice, or coaching guidance. All examples and stories are illustrative. Some examples or stories are composites. Results vary based on personal effort, context, and market conditions.
Always consult qualified professionals before making decisions that impact your business, health, or well-being.
© 2026 Yishai Barkhordari. All rights reserved.
