Every company has a brand. The question is whether or not your brand is helping or hurting the business. There is no in between.

In this episode, we discuss the approach a lot of businesses take that they think is safe but is actually very risky.

Elizabeth Hague has a star-studded resume in branding, starting with her early role at Vanity Fair helping build their brands.

She went on to own her own consulting agency and ultimately landed at Salesloft, overseeing the rebrand of the tech company and paving the way to a $2.3B valuation.

After that, she was recruited to Very, a tech company services enterprise-level accounts globally. Here she was tasked with a similar challenge of rebranding the company in a way the both stood out from the competition and was attractive to enterprise-level accounts.

Elizabeth shares her knowledge and expertise on how to build a brand that protects revenue and creates enterprise value, not debt.

Stay tuned to some of our upcoming episodes with exciting guests who will be sharing their experiences in branding, growth, and scaling up.

Elizabeth Hague is the former Director of Brand Marketing at Salesloft, a $2.3B SaaS company, and led the rebranding of the company. She drove the growth of the company from $50M ARR to $100M ARR.

Josh Lowman is the founder of Gold Front, a design studio that helps their clients own their categories. He brings a wealth of experience working at some of the biggest agencies including R/GA, BBDO, 72andSunny, McCann Erickson, and many more.

If you're running ads on Meta, there's a good chance a big chunk of your ad budget is getting wasted.

I'm going to show you how you can fix this and automate the optimization of your ad targeting to make your campaigns WAY more efficient.

Want us to help you do this? Head over to mightybranding.com

Are you running paid ads online to get more leads, customers, clients, or patients and you can't seem to scale your ad results?

Are you a startup founder looking for a strategy to build your brand, grow your awareness, position yourself as an expert in your field, and drive traffic to your solution?

Listen to the in-depth presentation I gave at gener8tor's Health Tech Conference, advising founders on how they can build their personal and company brands.

Do sometimes wonder why other businesses are growing like wildfire but you can't seem to get the same results?

In this episode, I share two of the big insights I've learned in my career as an entrepreneur from people who have achieved great success in business.

These insights have changed how I think about growing my own business and helped me unlock new levels in the game.

Have you been hearing more about cookieless advertising?

Yes, in the very near future, you probably won't be able to retarget users based on cookie data, which means you need to start taking a first-party data approach to optimizing your Meta ad campaigns.

In this episode, I'm going to share with you a new and exciting way you can feed your CRM data to Meta so you can reach your exact ICP and retarget users using your own data.

Have you heard people talk about using Google Ads to get more leads or customers?

Maybe you've even tried running your own Google Ads.

There are some basic steps to follow to ensure you get the most from your ad spend.

In fact, just following the steps we outline in this episode helped one of our clients cut their ad spend by 57% and get 20% MORE new paying customers.

Make sure you listen to the whole episode to find out how we did it.

When it comes to our brand identity, we all want to fall in love with our logo, packaging, and brand.

But sometimes, what we like isn't what's right for the brand of company.

In this episode, we take a look at who the brand identity is REALLY for and what the purpose of the logo, packaging, and brand identity is for the business.

Want to see work from our branding agency? Head over to mightybranding.com.