In this episode of No Bollocks with Matt Haycox, we dive deep into the world of marketing with Marketing Max, a true expert in personal branding, email marketing, and newsletters. Max shares his journey from building a Facebook ads agency to creating a personal brand that has made him a powerhouse in the marketing world. If you’ve ever wondered about the power of newsletters or how to monetize your audience, this is the episode for you.

Max emphasises the immense value of niching down and personal branding, saying: "One of the secrets to becoming known as a business influencer is letting people pigeonhole you. People need to be able to say in one sentence who you are and what you do." He also shares how he’s made "well into seven figures from my newsletter and social channels", highlighting the importance of creating content that speaks directly to a core audience rather than trying to appeal to everyone. Max believes that "the power of newsletters is massively underestimated" and explains how focusing on consistent, valuable content can turn your audience into a profitable business.

Tune in to learn:

• How Max built the 'Marketing Max' brand and how you can create a powerful personal brand.
• Why newsletters are still one of the most effective marketing tools, and how Max has grown his audience to over 120,000 subscribers.
• The importance of niching down and how it can make your marketing more successful and enjoyable.
• Practical strategies for turning viral content into real business, and why viral success isn’t everything.
• How to use Facebook ads and retargeting to grow your audience and business with a small budget.

Timestamps
0:00 - Intro
1:04 - Where did Marketing Max come from?
3:56 - How Important or Necessary is Going Viral?
7:56 - Going Viral is Vanity and not Profitable
12:46 - Why Max Helped Rebrand to No Bollocks
18:19 - Pigeonholing Doesn’t Mean Exclusion
24:13 - Do you still say Yes to inbound leads that aren’t necessarily your niche?
27:04 - Can/Should you have more than one ICP? Or is that Cheating?
28:50 - Marketing Channels - Best Approaches
33:21 - I Haven’t Got that Kind of Money for Ads! What do I do?!
37:50 - Do you think that Retargeting Should be an Essential Part of Everybody’s Ad Spend?
41:24 - Where to Find Max

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

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