Episode 196 of Digital Marketing Radio features 'Think Outside The Box', chapter 15 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com.

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Even though it may seem that there aren’t enough hours in the day to test all the digital marketing activities that you currently know about doesn’t mean that you should place your hands over your ears and refuse to hear about new possibilities.

The opportunities that are open to you have changed so much over the last couple of years, and you can be sure that change will continue to occur at a rapid pace.

97) Expand and diversify – Aleyda Solis

Someone who isn’t afraid of change is Aleyda Solis, International SEO Consultant and founder of Orainti.

Aleyda says: “My tip is about expanding and diversifying your current online marketing actions to include new platforms every year, leaving a certain budget to do so.

“Sometimes testing something that is just starting, or you have seen has worked well in other industries or international markets is something that you should be doing in order to assess new opportunities.

Even if it doesn't work in conjunction with your established goals, it can help you to better understand your audience behaviour.

Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.