When you don't plan ahead of time, you're going to fail. You, more than anyone, understand the reality of this old saying as a project manager. The majority of project failures are due to poor risk management. While it's simple to plan for the best-case scenario, it's not necessarily so simple to prepare for the worst-case scenario. A risk management strategy can help you reduce the effect of potential threats to your revenue or brand. It will also aid in the development of a risk-awareness and management culture in your company. #TWN