Though it is critical to make money, don't solely focus on that aspect of your business because those that do will eventually fail. When SRK decided to diversify his business by dabbling in cricket, the IPL was a brand-new version of the game, and no one knew if it would work or not. Shah Rukh, on the other hand, believed that this type of game could be successful and went forward with it and the rest are the results. #ThinkWithNiche