What if your best creative breakthroughs aren’t sitting on your laptop, but waiting for you outside? In this episode of the Now Go Create podcast, Claire Bridges invites you to step away from your desk and into a more embodied creative practice. Claire draws on her own experience running creative workshops, her creative director roots, and insights from psychology to explore how movement, the world around us, and even a simple walk can spark fresh ideas and deeper creative thinking.

Inspired by John Cleese’s quote, “We don’t know where we get our ideas from, but we know we don’t get them from our laptops,” Claire challenges the default habit of expecting ideas to emerge from our teams when they’re glued to screens and instead encourages everyone to embrace a Creative Safari as a way of working and generating new perspectives.

In this episode:

1. The science behind why staying glued to your screen actually blocks great ideas
2. How embodied cognition thinking with your whole body can help generate creative breakthroughs
3. Why “thought walks” and creative safaris are Claire’s go-to approach for teams and individuals to unlock new perspectives
4. Practical exercises you can try: from tuning into your senses on a walk, to noticing new things through your peripheral vision
5. How giving your mind and body space (even just 10 minutes outdoors) enriches your creative process
6. Why noticing, not forcing, is key: letting curiosity and observation lead you to new insights
7. Using themes (Claire plays with the idea of “abundance” in the podcast) to subconsciously expand what you see, notice, and connect with
8. Tools for working alone or with teams including photographing what sparks your interest during your creative safari
9. How the principles of incubation, permission, and curiosity nurture original thinking and help fight creative blocks

Try this week:

Don’t force your next idea. Instead, take Claire’s advice and go on your own creative safari, or take your team on one.

1. Leave your desk, walk with a loose prompt or question, and see what you notice.
2. When you return, ask yourself how your fresh observations might connect to your creative challenge or simply enjoy the wider perspective it brings.

About Claire Bridges:

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 50,000 people around the world since starting Now Go Create in 2011.

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram: https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

Produced by winteraudio.co.uk