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A glass door on Agrippa Street hides two towering copper stills and a claim Jerusalem has never been able to make before: a working distillery in the heart of the city. I sit down with Michael Ginnosaur, CEO of Thinkers Distillery, to unpack how a brand can be unapologetically Jerusalem and still chase world-class standards in vodka, gin, and bourbon.

We get concrete about what separates a premium spirit from a souvenir bottle. Michael lays out the three essentials: the liquid, the packaging, and the narrative, then shows how Thinkers tries to “further” all three through constant iteration. We talk distilling tech in plain language, including why they run both a column still for purity and a pot still for character, and how an urban distillery near Mahane Yehuda shapes visitor experience, cocktail culture, and brand identity.

Then we follow the details that make their spirits unusual: sourcing soft winter wheat from Champagne for a naturally sweet sipping vodka, using a different wheat origin to keep gin botanicals in front, and capturing water from Jerusalem air to control flavor and consistency batch after batch. We also dive into the Dew of Badolach bourbon story, distilled in Ohio, aged while crossing the Atlantic, and matured by the Mediterranean in Haifa, plus questions around kosher certification, gluten, and where the US spirits market is actually heading.

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For more information:

Thinkers Distillery 

Located in: Agrippas Street Shukanyon Market Mall

Address: Agripas St 88, Jerusalem

Phone: 02-620-5550 ask for Anat

Hours:
Tuesday | 11 am–8 pm
Wednesday | 11 am–8 pm
Thursday | 11 am–8 pm
Friday | 11 am–2 pm
Saturday | Closed
Sunday | 11 am–8 pm
Monday | 11 am–8 pm

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www.TheKosherTerroir.com
+972-58-731-1567
+1212-999-4444
[email protected]
Link to Join “The Kosher Terroir” WhatsApp Chat
https://chat.whatsapp.com/EHmgm2u5lQW9VMzhnoM7C9
Thursdays 6:30pm Eastern Time on the NSN Network and the NSN App