In this episode, Blaine talks about a different way to see things based on the idea of thinking ‘outside the box’ versus ‘inside the box’. The ideas are based on the book, Inside the Box, by Drew Boyd and Jacob Goldenberg. In it they talk about a variety of examples of new products, services, and systems that were created by simply subtracting something from the existing product, dividing something up and making it better, and multiplying a products features. 

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