<p>Over the last few weeks, we've seen a pretty dramatic rebrand that saw an iconic blue bird (and a whole language created around it) replaced with a black X. Seemingly overnight. This is a pretty unusual rebrand, and that's what inspired me to chat all about the whys and wherefores of rebranding- why you might want to, evolution, messaging, loyalty, cost... the list goes on!</p> <p>I hope you enjoy this one... I'd love to know your thoughts on it.</p>

Over the last few weeks, we've seen a pretty dramatic rebrand that saw an iconic blue bird (and a whole language created around it) replaced with a black X. Seemingly overnight. This is a pretty unusual rebrand, and that's what inspired me to chat all about the whys and wherefores of rebranding- why you might want to, evolution, messaging, loyalty, cost... the list goes on! I hope you enjoy this one... I'd love to know your thoughts on it.

Thinking of rebranding? Listen to this first!

Do you want to promote your small business better? Are you an influencer looking to be sponsored or to become a brand ambassador? Are you a business or influencer looking to nail your social media? Work with magazines? Feature on websites? Understand the value of photography, PR, content marketing, and so much more in your business? You've come to the right place.

Each week, social media and marketing expert Rhea Freeman shares tips, tricks, new developments, real life experiences and proven strategies to help you promote your business, brand or self better. As a social media consultant with years of PR, marketing, content and social media experience in the equestrian and country industry, Rhea shares her tried and tested strategies that you can implement NOW and make a difference to what you're doing. And there's a special guest every other week too giving a different perspective and their top tips.

Business

Entrepreneurship

Marketing

Do you want to promote your small business better? Are you an influencer looking to be sponsored or to become a brand ambassador? Are you a business or influencer looking to nail your social media? Work with magazines? Feature on websites? Understand the value of photography, PR, content marketing, and so much more in your business? You've come to the right place. Each week, social media and marketing expert Rhea Freeman shares tips, tricks, new developments, real life experiences and proven strategies to help you promote your business, brand or self better. As a social media consultant with years of PR, marketing, content and social media experience in the equestrian and country industry, Rhea shares her tried and tested strategies that you can implement NOW and make a difference to what you're doing. And there's a special guest every other week too giving a different perspective and their top tips.

Share Thinking of rebranding? Listen to this first!

Sign up to save your podcasts

Thinking of rebranding? Listen to this first!

Thinking of rebranding? Listen to this first!

More shows like The Small & Supercharged Podcast

The Martin Lewis Podcast

EquiRatings Eventing Podcast

Table Manners with Jessie and Lennie Ware

Happy Place

How To Fail With Elizabeth Day

Sh**ged Married Annoyed

LuAnna: The Podcast

The High Performance Podcast

Alan Carr's 'Life's a Beach'

My Therapist Ghosted Me

Working Hard, Hardly Working

Off Air... with Jane and Fi

Staying Relevant

The Louis Theroux Podcast

Shut Up and Ride