Thinking Outside The Bud

Joseph Lustberg, Founder & Managing Partner, Upwise Capital

Joe Lustberg is a leader in the fintech industry with extensive knowledge of financial products and the marketplace. Joe’s experience and expertise is the main reason for his fast rise in the industry. His tenacious drive and deep network of relationships within the cannabis and lending industry have allowed for his success. He handles a multitude of functions as CEO of Upwise Capital, leading the company every day in funding large transactions while providing the best and most efficient service. Joe has held positions at some of the largest fintech companies in the United States rising the ladder to now managing partner and CEO of Upwise Capital. These experiences have helped to shape him into the leader and driving force he is today.

With a focus on real estate, CAPEX, and construction buildouts of cannabis facilities, Joe is well-versed in various financing options available for cannabis operators. As the CEO of Upwise Capital, Joe oversees the cannabis and alternative financing division of the firm. Upwise is a full-service cannabis marketplace, offering products such as real estate acquisition financing or real estate loans, equipment financing, unsecured non-dilutive working capital, purchase order financing, inventory financing, construction loans based on the as-completed cannabis value, sale-leasebacks, and more. He has been lending to the cannabis industry since 2014, Joe’s understanding of cannabis value and the cannabis debt markets is what gives him a competitive advantage in the market. His other areas of expertise include SBA loans, short-term financing, equipment financing, lines of credit, factoring, contract negotiations, underwriting, and financial analysis.

https://upwisecapital.com/cannabis-financing/

https://upwisecapital.com/2021/11/01/cannabis-business-loans-guide/

https://www.instagram.com/upwise_capital/

https://www.facebook.com/upwisecapital

https://twitter.com/upwisecapital

https://www.linkedin.com/company/upwise-capital

https://www.linkedin.com/in/joseph-lustberg

https://upwisecapital.com/press/

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Dan Serard, Director of Business Development, Cannabis Creative

Dan has been working in the cannabis industry for over three years and has been a part of marketing over 150+ different brands. Currently, he heads business development and strategic partnerships for Cannabis Creative Group – a top marketing agency in the cannabis industry. He is a member of many cannabis associations such as the Cannabis Marketing Association, Business Owners Hemp and Cannabis Association, and National Association of Cannabis Businesses and is currently a committee member of the National Cannabis Industry Association’s Marketing and Advertising Committee. With years of experience in the health and wellness industry, Dan’s background as a business development professional complements his interest in the innovating world of cannabis.

Before joining the cannabis industry, Dan managed multiple health clubs in downtown Boston and in Santa Monica, California, where his focus on business development shed new light on the concept of corporate wellness. He’s also embraced sales roles in the biotech and software industries for numerous start-up companies. Dan holds a bachelor’s degree in Recreation Management and Policy with a focus in Business Administration from the University of New Hampshire. Today, when he’s not in the office, Dan can most likely be found outside – his passions include hiking, snowboarding, fishing, camping, travelling, and playing basketball, to name a few.

https://www.instagram.com/cannabiscreativegroup/

https://twitter.com/Cannabis_CG

https://www.facebook.com/cannacreativegroup/

https://www.linkedin.com/company/cannabis-creative-group

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Polly Lieberman, Co-Founder, thric3

Polly is the co-founder of thric3, an online and real-world community at the intersection of cannabis 2.0 and web 3.0. She is a results-oriented business leader, company builder and value-creator who spent her career building successful companies in nascent markets. Polly has been consulting and advising brands and technology companies in the cannabis industry for nearly 5 years, with a focus on storytelling, digital marketing and revenue acceleration.

Polly has broad and deep experience in sales leadership, marketing, go-to-market strategy, and business acceleration. She made a name for herself in the last nascent market – mobile – where she was frequently recognized for trailblazing the industry and named one of the Most Powerful Women in Mobile by Business Insider.

Polly is passionate about innovation and led “first-to-market” programs for top brands like Nike, Ford, Target, Showtime and Coca-Cola, including the first interactive IVR (interactive voice response) that enabled consumers to interact with a Times Square Billboard and the first rich media ad that ran on an iPad.

She is excited about the recent digital/eCommerce acceleration in the cannabis industry and sees great opportunities for brands to use technology to build deeper relationships with consumers

When she’s not talking to brands about the next big thing in tech, she can be found with her family and on tennis courts, ski slopes, travelling to new destinations or in the kitchen whipping up a gourmet meal.

@thric3official IG and Twitter

https://www.linkedin.com/company/thric3/

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Misty Burris, Director, Oregon Institute for A Better Way

Misty founded the Oregon Institute for A Better Way in 2016 after a 6-year field study based on How our brains learn and the measurable data that something evolutionary is occurring to us physically and spiritually. Misty studies the effects of these occurrences in individuals, partners, families, organizations and industry. Misty is a facilitator, motivator and opportunity enthusiast always seeking the largest stone to toss into the pool of change and progression. Misty founded the Community System Navigators in response the pandemic and the national need for translators of agency funding.

Today Misty and her teams have navigated 20 million in relief, recovery and expansion funding. Misty and her retired Army aviation husband Sean reside in Oregon ever-present for the raising of 3 grandchildren, farm animals and strong community bonds through intentional living. Both are active Grange members and participate in the Farmer Veteran Coalition and Farm Bureau To save the family farm! Misty seeks to continue her education at Syracuse University for an Executive Masters in Public Policy and later a PhD of Cultural Anthropology.

https://www.facebook.com/communitysystemnavigators

https://www.facebook.com/intentionalcommunities

@COMMUNITYSYSTE1

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Morgan Davis, Founder, Davis Legal

Founded by Raleigh-based lawyer and serial entrepreneur Morgan Davis, Davis Legal is a full-service boutique law firm specializing in cannabis law and policy, serving entrepreneurs, politicians and brands.

From legal planning, regulatory support, corporate guidance, and compliance strategies, Morgan Davis has built a name locally and nationally as a lawyer and entrepreneur reshaping the cannabis industry. Morgan Davis is the Co-founder of Compendium Complete, the owner of a comprehensive database created for cannabis industry stakeholders, ancillary service providers and legal professionals. Morgan also serves as the- Industry Liaison of the CBD Association, a 501(c)(6) non-profit trade association promoting the CBD & Cannabinoid industries worldwide.

A total boss babe, Morgan Davis was a successful trial attorney when, burned out by the corporate legal structure, she started Davis Legal as the 2018 Farm Bill opened the floodgates for the federal legalization of CBD and hemp products. Seeing brands entering the cannabis industry without the proper protections and compliance, Morgan focused her firm on helping any cannabis brand, entrepreneur or company hoping to legitimize themselves within the space to be compliant, and legally protected. She works closely groups of entrepreneurs and female entrepreneurs both locally and within the national CBD industry, providing resources for legal compliance and formation.

Outside of cannabis law, Morgan is a Co-owner of Oak Health Institute, a medspa startup specializing in hormone replacement therapy, sexual health, anti-aging and athletic performance optimization.

Instagram - https://www.instagram.com/morgandavis86/ (personal)

Instagram - https://www.instagram.com/morgandavislegal/ (firm)

Instagram - https://www.instagram.com/oakhealthinstitute/ (medspa)

Linkedin - https://www.linkedin.com/in/morgan-davis-1b04b816/ (personal)

Linkedin - https://www.linkedin.com/company/69229867/ (firm)

Linkedin - https://www.linkedin.com/company/gocbda/mycompany/ (CBDA)

Facebook - Davis Legal Facebook - https://www.facebook.com/morgandavislegal

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Hayley Dineen & Lana Van Brunt, Co-Founders, Sackville & Co

Lana Van Brunt and Hayley Dineen are the Brooklyn-based duo behind Sackville & Co., a design-focused contemporary cannabis lifestyle brand, and Sackville Studios, the first multidisciplinary cannabis design and production studio creating brands from the ground up for both cannabis industry leaders and newcomers alike. Dineen cut her teeth at the world-renowned arts & design college Central St. Martin’s in London, going on to design for high-end brands including Yeezy, OVO, Vivienne Westwood and more. Van Brunt employs her marketing and branding genius to the Sackville brand from her time as a Director at VICE Media and ATTN: Media.

https://sackville.co/

https://www.instagram.com/sackville.and.co/

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Anand Shahi, President, BAR Capital LLC

Anand has almost 20 years of experience in both public and private investments, including as Senior Analyst at Atlas Capital Partners, a hedge fund, where he supervised a research team.

Anand was also VP and Quantitative Risk Analyst at Morgan Stanley, where he developed and managed complex stress scenarios to detect and mitigate market risks for the firm. Anand has over a decade of personal experience investing in private companies in the United States and India. He is a Chartered Financial Analyst, holds a B.A. in Computer Science as well as Economics, and has a series 7 and 63 licenses.

http://www.barcapital.com

https://www.linkedin.com/in/anandshahi/

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Derek Thomas, Chief Growth Officer, AE Global

Derek Thomas is the Chief Growth Officer for AE Global. He has spent more than a decade developing businesses, focused on sustainable scaling, growth and strategy.

Prior to joining AE Global, Thomas served as vice president of business development for Veritas Farms, a publicly-traded, vertically-integrated full-spectrum hemp extracts company that was first to be sold on Amazon. There he oversaw the company’s growth as it scaled across the U.S. and developed critical retail partnerships with food, retail and drugstore businesses, including CVS, Rite Aid, Kroger, South Eastern Grocers and more.

Derek has been featured on TedX, Cheddar TV, The C.W., Hemp Industry Daily, The Guardian, The Miami Herald, E.C.R.M., and FounderMade. He is also is an avid environmentalist, nature-lover and explorer, volunteering his time with local and national organizations working to protect the environment. His most recent exploration was to the summit of Mt Kilimanjaro.

https://www.linkedin.com/in/derek-thomas/

https://www.linkedin.com/company/ae-global-pkg/

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Adam Wilks, CEO of Tyson 2.0

Adam Wilks is Tyson 2.0's Chief Executive Officer and Vice Chairman of the Board. He formerly served as Chief Executive Officer of One Plant, a multi-state cannabis retail chain. Prior to One Plant, Wilks served as COO of the venture capital firm SOL Global. Wilks also spent more than a decade scaling licensed retail brands including PinkBerry and Cold Stone Creamery.

https://tyson20.com/

https://www.instagram.com/itstyson20/

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Mark Ervin, Founder, GreenGro Biologicals

Mark Ervin founded GreenGro Biologicals in 2009 with Mycorrhizae and beneficial bacteria blends. His education in ancient agricultural methods led him to the discovery of "Terra Preta" soils which are found in the Amozonian basin, and are considered some of the most fertile soils in the world. Mr. Ervin built upon that philosophy and has expanded the product line to include the highest quality - dry organic fertilizer blends, dry organic soil additives and organic and biological pest controls on the market today.

GreenGro Biologicals aspires to be the leading organic soil amendment company in the United States. We want to raise awareness for green, sustainable farming and contribute to charities that promote sustainable practices in our local community. Our products contain beneficial microorganisms that will nurture these relationships and help your soil flourish, maintaining a living soil system for plants to thrive.

GreenGro Biologicals products have helped countless growers improve the quality of their crops. From Giant Pumpkin growers, backyard gardeners, and licensed cannabis cultivators, our products give growers everything they need to produce the best organic crops possible. With four facilities on the West Coast which produced over 1000 tons of fertilizer and over 20,000 cubic yards of soil in 2021, and a 5th facility coming to the East Coast in 2022, the future looks very bright for GreenGro Biologicals.

LinkedIn: https://www.linkedin.com/in/mark-ervin-2749a816/

Instagram: https://www.instagram.com/thegreengro/

Facebook: https://www.facebook.com/thegreengro/

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