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ThinkInsideTheSquare
ThinkInsideTheSquare episodes
- 83: SEO in the Age of AI: What Actually Works in 2025 with Mariah Magazine
Send a message to InsidetheSquare
Have AI-generated articles been pushing your content down in search results? In this episode, I'm talking with SEO expert Mariah Magazine about how the battle between AI and SEO is reshaping visibility for Squarespace website owners.
Discover why your authentic voice might be your greatest SEO advantage and how to stand out in an increasingly AI-dominated landscape. If you've been wondering whether SEO is still worth your time, this conversation will give you the clarity and confidence to move forward.
In this episode, you'll learn:
• How AI content is changing search results and why it's not all doom and gloom
• Why personal brand matters more than ever in SEO
• How ChatGPT actually uses Bing's database, not its own index
• Why YouTube is becoming critically important for authentic content
• Practical strategies to make your content shine in both traditional and AI search
Important Chapters:
01:10 Meet SEO expert Mariah Magazine
04:48 Breaking away from fear-based SEO tactics
08:28 The impact of AI-generated content on search results
14:51 How keywords are evolving but not disappearing
19:05 The surprising truth about ChatGPT's database
21:34 Why YouTube is becoming increasingly important
23:41 The human connection element AI cannot replicate
25:16 Predictions about the future of AI and SEOImportant Chapters
01:10 Introduction to Mariah Magazine and her SEO approach
04:48 Breaking free from fear-based SEO tactics
08:28 How AI-generated content is impacting search results
14:51 The evolution of keywords and search intent
19:05 How ChatGPT uses Bing's database, not its own index
21:34 Why YouTube is becoming increasingly important
23:41 The human connection element AI can't replicate
25:16 Predictions about the future of AI and SEO
29:00 How Google's interface might evolveImportant Links
📝 Full show notes: https://insidethesquare.co/podcast/83
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
👯♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquareSupport the show
The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.
For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast31 min - 82: The Business Owner's Guide to Sustainable Content Creation
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Ever had that "aha!" moment where something clicks and you can't wait to share it? That's exactly what this episode is about! Join Becca Harpain, Squarespace expert and founder of InsideTheSquare.co, as she reveals how those everyday discoveries can become the foundation of engaging content that builds trust with your audience.
In this episode, you'll discover:
- Why the solutions that seem "obvious" to you are actually gold mines for content
- How to identify and capture content opportunities in your daily work
- A practical system for turning your expertise into valuable content
- The importance of consistency in content creation (and how to find your rhythm)
- Why your unique perspective matters, even in a crowded market
🎯 Action Steps:
- Start a content ideas log (notebook or phone) for one week
- Document client questions, repeated processes, and "that was easy!" moments
- Create three pieces of content from your best ideas
- Set a realistic consistency goal
- Commit to your schedule for three months
💡 Key Takeaway: Your expertise isn't just in the complex solutions – it's in all those little "oh, that was easy" moments that could be game-changing for someone else.
Important Chapters:
0:00 How to Create Valuable Content from Your Business Expertise
2:06 Why Your "Simple" Solutions Are Actually Valuable Content
3:32 Content Creation Myths: Has Everything Been Said Before?
5:11 Finding Your Unique Value Proposition in Content Creation
8:40 Creating a Sustainable Content Strategy for Business Growth
10:29 How to Build a Three-Month Content Plan That Works
12:32 Action Steps for Consistent Content CreationIMPORTANT LINKS
📝 Full show notes: https://insidethesquare.co/podcast/82
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
👯♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquareSupport the show
The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.
For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast14 min - 81: From PhD to CSS: Squarespace Career Advice from Christy Price
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🎨 Ever dreamed of turning your love for web design into a thriving career? Join me for an incredible conversation with Christy Price, a 20-year web design veteran who went from coding in grad school to becoming one of the most respected Squarespace designers in the industry!
In this episode, Christy shares the surprising story of how a random conversation on a ski lift changed her entire career path (and why she's so grateful it did!). You'll discover how she transformed her coding skills into a successful design business, and why she chose Squarespace as her platform of choice after testing literally every website builder available.
🔥 What You'll Learn:
→ The exact moment Christy realized web design was her calling
→ How she went from slicing up Photoshop files to building stunning Squarespace sites
→ Her genius method for handling client revisions (this will save you hours!)
→ The #1 tip she wishes she knew when starting out
→ Why she left WordPress behind and never looked back
→ Her secret for maintaining work-life balance while running a successful design business
💡 PRO TIP FROM CHRISTY: "Start reverse engineering websites you love! Find Squarespace sites that inspire you and figure out how they were built. That's how you'll build an amazing toolkit of solutions."
🔔 SUBSCRIBE for weekly Squarespace tutorials, design tips, and expert interviews! New episodes every Monday.
❤️ COMMUNITY: Share your biggest takeaway from this episode in the comments below! What surprised you most about Christy's journey?
IMPORTANT LINKS
📝 Full show notes: https://insidethesquare.co/podcast/81
📚 Christy's Courses: https://learn.christyprice.com/a/sx8zy
🖥️ Christy's Site: https://christyprice.com
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email 🖼️
👯♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare
- - -
The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. The accuracy of information in this video is subject to change.Support the show
The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.
For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast22 min - 80: 5 Website Mistakes That Can Tank Conversion Rates (and how to fix them!)
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In this episode, you'll learn about the five common mistakes that might be secretly sabotaging your website's performance. Whether you're selling products, booking services, or growing an email list, you'll discover why even the most aesthetically pleasing websites can struggle to convert.
Beyond identifying these common pitfalls, we dive deep into practical, code-free solutions that you can implement immediately. Learn why clear copy is so crucial, how to make your typography work for (not against) your message, and why giving visitors too many choices might be hurting your conversion rates.
I'm also sharing a simple 5-second test that can immediately reveal if your homepage is working for or against you. This episode is packed with actionable strategies to transform your website from a pretty digital business card into your hardest-working team member.
Important Links
📝 Full show notes: insidethesquare.co/podcast/80
🎧 Past episodes: insidethesquare.co/podcast
💌 Join my email list: insidethesquare.co/email 🖼️
👯♀️ Follow me on Instagram: instagram.com/thinkinsidethesquareSupport the show
The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.
For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast16 min - 79: Pushing Past Template Limitations: A Conversation with Ghost Plugins Founder Cody Juhnke
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In this episode of Think Inside the Square, we dive deep into the world of Squarespace plugins and custom development with Cody Juhnke, the creative force behind Ghost Plugins and Pluto Studio. With over 100,000 Squarespace websites using Ghost Plugins, Cody shares invaluable insights about creating unique functionality while maintaining simplicity in website design.
Important Links
📝 Full show notes: insidethesquare.co/podcast/79
🎧 Past episodes: insidethesquare.co/podcast
💌 Join my email list: insidethesquare.co/email 🖼️
👯♀️ Follow me on Instagram: instagram.com/thinkinsidethesquareSupport the show
The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.
For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast21 min - 78: Understanding Web Fonts: A Squarespacer's Guide to Web Typography
Send a message to InsidetheSquare
In this episode of ThinkInsideTheSquare, we're diving deep into the technical side of web typography while keeping things practical and easy to understand. You'll learn why web fonts are different from regular fonts, what to look for when choosing fonts for your website, and how to ensure your typography is both beautiful and functional.
Key topics covered:- Web Fonts vs System Fonts Explained
- Why Font File Types Matter (TTF, OTF, WOFF)
- Font Accessibility Best Practices
- Pro Tips for Choosing Website Fonts
Important Links
📝 Full show notes: insidethesquare.co/podcast/78
🎧 Past episodes: insidethesquare.co/podcast
💌 Join my email list: insidethesquare.co/email 🖼️
👯♀️ Follow me on Instagram: instagram.com/thinkinsidethesquareSupport the show
The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.
For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast9 min - 77: How to leverage AI as small business with special guest Phil Pallen
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In this episode of Think Inside the Square, I got a chance to sit down with brand strategist and AI expert Phil Pallen to tackle a question I hear from so many small business owners: how do we harness the power of AI without losing our personal touch? As artificial intelligence becomes increasingly prevalent, I know many of us feel caught between wanting to stay competitive and fearing we might compromise our values or authentic customer connections.
Phil, whose expertise has been featured on CNN, Access Hollywood, and Entertainment Tonight, brings such a refreshingly practical approach to this challenge. In his new book "AI for Small Business," he cuts through the tech jargon to provide real, actionable strategies for implementation. Whether you're just starting to explore AI tools or looking to optimize your current tech stack, our conversation offers a roadmap for thoughtful AI integration that enhances rather than replaces the human element of your work.
Important Links
📝 Full show notes: insidethesquare.co/podcast/77
🎧 Past episodes: insidethesquare.co/podcast
💌 Join my email list: insidethesquare.co/email 🖼️
👯♀️ Follow me on Instagram: instagram.com/thinkinsidethesquareSupport the show
The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.
For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast26 min - 76: Mobile-First Mindset: Designing for the Thumb Zone
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In this comprehensive guide to mobile-first design, we explore the crucial concept of the "thumb zone" and its impact on mobile user experience. Learn how to optimize your Squarespace website for one-handed mobile browsing, including practical tips for navigation placement, button sizing, and mobile-specific features.
Key topics covered:
- Understanding the three zones of thumb reach on mobile devices
- Optimizing navigation and button placement for mobile users
- Using Squarespace's Mobile Information Bar effectively
- Practical testing methods for mobile-friendly design
- Tips for button sizing and placement
- Using Fluid Engine for mobile-specific layouts
Important Links
📝 Full show notes: insidethesquare.co/podcast/76
🎧 Past episodes: insidethesquare.co/podcast
💌 Join my email list: insidethesquare.co/email 🖼️
👯♀️ Follow me on Instagram: instagram.com/thinkinsidethesquareSupport the show
The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.
For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast14 min - 75: Adding A Human Touch to Your Squarespace Website
Send a message to InsidetheSquare
In this episode of ThinkInsideTheSquare, I'm sharing practical strategies to make your website more human without sacrificing professionalism - from strategic design choices to authentic content creation. Whether you're a solopreneur or running a larger business, you'll discover actionable tips to help your visitors feel seen and understood, plus my favorite resources for finding authentic images that don't scream "corporate catalog."
In this episode, you'll learn. . .- Why human connection matters more than fancy features
- Simple design tricks that make your site more engaging
- How to be professional AND personal (yes, you can do both!)
- Quick wins you can implement today
Important Links
📝 Full show notes: https://insidethesquare.co/podcast/75
🎧 Past episodes: https://insidethesquare.co/podcast
📆 Book your strategy session: https://insidethesquare.co/strategy
💌 Join my email list: https://insidethesquare.co/email
🖼️ Follow me on Instagram: https://instagram.com/thinkinsidethesquareSupport the show
The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.
For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast17 min - 74: 15-Minute Website Improvements That Make a Big Impact
Send a message to InsidetheSquare
Ready to transform your website without a complete overhaul? In this episode, we're diving into four powerful 15-minute improvements that can dramatically change how visitors interact with your site. Perfect for busy folks who want to make meaningful changes without spending hours on redesign.
- Discover why certain website elements might be working against you (and how to fix them fast)
- Learn a surprising visual test that instantly reveals conversion problems
- Explore how to leverage modern tools for better content clarity
- Master the psychology behind effective user navigation
Important Links
📝 Full show notes: https://insidethesquare.co/podcast/74
🎧 Past episodes: https://insidethesquare.co/podcast
☕️ Joe'y Coffee Alternative: https://insidethesquare.co/joey
💌 Join my email list: https://insidethesquare.co/email 🖼️
Follow me on Instagram: https://instagram.com/thinkinsidethesquareSupport the show
The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.
For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast13 min
About ThinkInsideTheSquare
From the publisher's feed
Ever wondered how to make your DIY website pop, turn your online presence into a client magnet, or transform your side hustle into a full-fledged business? You're in the right place! I'm Becca,…
content creator for InsideTheSquare.co.
I've turned my career around, transforming myself from an unknown Squarespace designer into the worlds go-to expert on all things Squarespace in just a few short years.
Every Thursday, I'm dishing out actionable advice, insider tips, and game-changing strategies that I've learned from years of hands-on experience in web design, digital marketing, and business growth.
I've turned my career around, transforming myself from an unknown Squarespace designer into the worlds go-to expert on all things Squarespace in just a few short years.
Every Thursday, I'm dishing out actionable advice, insider tips, and game-changing strategies that I've learned from years of hands-on experience in web design, digital marketing, and business growth.
Whether you're a solopreneur juggling it all, a creative itching to monetize your passion, or a small business owner ready to level up your online game, Think Inside The Square is your go-to resource for all things digital entrepreneurship.
We're talking Squarespace secrets, web design wisdom, content creation hacks, and business strategies that actually work in the real world.
But this isn't just another "how-to" show. It's a community of forward-thinking entrepreneurs who believe that creativity thrives within boundaries. Together, we're redefining what it means to build a successful online business, one square at a time.
So, are you ready to turn limitations into launchpads and constraints into catalysts for growth? Join me every week for a dose of inspiration, practical tips, and the occasional dad joke. Let's think inside the square and outside the ordinary. Your next big business breakthrough is just an episode away!