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📢I talk🎙️with Jeff Foss, of Suavecito Tequila👏🍷 🎇 🎉 ✨ 👏 🥂  😁 

Watch the Premiere Here @ 3PM EST May 22!

From agave farm to Total Wine top seller 🌱🥃 — discover how Suavecito Tequila went viral with zero additives, full sustainability & no celebrity hype! #FNBinnovation  @ThirstyThursdaysat3PMEST  

Jeff Foss of Suavecito Tequila joins Jessie Ott on 🎙️ Thirsty Thursdays to share how a family-run tequila brand grew from a failed agave sale to a national bestseller—with zero shortcuts. 🌟

The momentum gamechanger was giving Suavecito to all 72 Emmy Award Winners in the volume started to double, triple, etc...and was picked up in all Total Wine Stores all over the US. Great exposure for an amazing brand.

🌟 Key Takeaways:
🌱 The origin story: from agave farm to tequila pivot during the 2008 recession
🔥 Why they use agave nectar (not sugar) to create a smoother, additive-free spirit
🧪 Aged longer than industry standards: 8-month Reposado, 2-year Añejo, 5-year Extra
🌍 Eco-friendly distilling: worm composting & zero-waste production
💼 Growth strategy: how Total Wine helped them scale to 32 states
🧠 No celebrity endorsements—just grassroots hustle & great tequila

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📢I talk🎙️with Christy Serrato, CEO and Founder of PairAnything👏🍷 🎇 🎉 ✨ 👏 🥂  😁 

Discover how Christy Serrato turned her love of Filipino cuisine into a tech-powered wine pairing startup 🍷🔥 Learn how PairAnything is changing the wine game with personalization! 

In this Thirsty Thursdays episode, Jessie Ott sits down with Christy Serrato, founder of PairAnything 🍷💡 From delivering pizzas to launching AI-powered retail tech, Christy’s story is a masterclass in innovation, culture, and hustle.

🎯 Top Takeaways:
🚀 How a UC Davis pitch and Filipino dish inspired a tech startup
🍽️ Why personalization is the future of wine retail
🧠 AI, machine learning & wine: explained simply
🤝 Building tech with your customers, not for them
💥 Retailers + wineries win when you connect the dots

📣 Call to Action (CTA):
If you love wine, tech, and founder stories that actually matter, hit that subscribe button and drop a 🍷 in the comments!

🔔 Don’t miss more inspiring founders on @ThirstyThursdaysat3PMEST — Subscribe now!

PairAnything

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📢I talk🎙️with Jon Macaskill about his Navy and SEAL service and his transition to Mindfulness Coach, Dad, and Podcast Host! 👏🍷 🎇 🎉 ✨ 👏 🥂  😁 You can have him as a personal coach or team leadership coach as well as learn Mindfulness on his Podcast ​ ⁨@mentalkingmindfulness⁩  

Text Mindful to 33777 to reach Jon!

Or via his Website:  https://frogmanmindfulness.com/

Join Navy SEAL-turned-leadership coach Jon Macaskill 🇺🇸 as we dive into emotional fitness, grit, and elite training 💪. Veteran stories, mindfulness & more! 🎙️  @ThirstyThursdaysat3PMEST  

In this powerful episode of Thirsty Thursdays, I sit down with former Navy SEAL Jon Macaskill 🎖️, now a leadership coach, mindfulness advocate, and podcast host. From underwater demolition to inner healing, Jon shares his inspiring path from elite operator to emotional educator.

🎯 Top Takeaways:
🎖️ What it really takes to become a Navy SEAL — from Hell Week to BUD/S
🧘 The role of mindfulness and emotional intelligence in high-stress careers
🧠 How to pivot from military life to entrepreneurship
🌍 Life lessons from Bahrain, deployments, and leadership
🎙️ Launching a successful podcast: Men Talking Mindfulness

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📢I talk🎙️with Ardashia Townsend about Food & Beverage Industry Trends! 👏🍷 🎇 🎉 ✨ 👏 🥂  😁 She is the Content Director, SupplySide Food & Beverage Journal. Owned by Informa

📽️ Watch on YouTube! 🎞️ https://youtu.be/xookuXBgrjA

This week on Thirsty Thursdays, Jessie Ott welcomes Audarshia Townsend, Content Director at Supply Side Food and Beverage Journal, to unpack the biggest trends shaking up the F&B world in 2024! 🍽️💥

From the growth of cold-pressed RTDs and functional beverages 🧃, to the rise in women’s wellness and clean labels 🌿—this episode is a deep dive into what’s next in food & beverage 🧠✨.

🚨 Key Takeaways:

• 📉 Supply chain & regulatory shake-ups and their impact on product innovation
• 🍹 RTD 2.0: Cold-pressed cocktails + fresh ingredient formulations
• 🧃 Better-for-you beverage trends (gut health, low sugar, functional ingredients)
• 🌱 Women’s health driving demand for nutrient-dense snacks & protein-rich beverages
• 🔥 Chicago’s vibrant food & bev scene and how it influences national trends
• 🎧 Music, fashion & culture as part of the F&B experience (hello, clubstaurants!)

 👉 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more insider convos with F&B leaders every week. Hit the 🔔 to stay updated with what’s shaking in food & drink innovation!

 🎯 Drop your favorite 2024 F&B trend in the comments ⬇️

#thirsty #thirstythursdays #fnbinnovation #foodandbeverage #beverageindustry #2024trends #foodtrends2024 #rtd #betterforyou #functionalbeverages  #womenshealth #guthealth #cleaneating #lowcaloriesnacks 

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📢I talk🎙️with Julie Milroy, Erica Duecy, Caitlyn LuBell and Katharine Jerkens about the Beverage Industry Recap of Q1! 👏🍷 🎇 🎉 ✨ 👏 🥂  😁

📽️ Watch on YouTube! 🎞️ https://youtu.be/TL7uKLkEb8s

🚀 Dive into the latest beverage industry trends from Q1 2025! Discover insights on non-alcoholic drinks, functional beverages, and market shifts. Stay ahead in the F&B world! 🍹📈 #BeverageTrends #ThirstyThursdays #FNBInnovation  @ThirstyThursdaysat3PMEST  

🌟 In this episode of Thirsty Thursdays Podcast, we explore the pivotal developments in the beverage industry during Q1 2025. Key highlights include:​

📊 The rise of non-alcoholic beverages and the 'sober curious' movement​
🥤 Innovations in functional and health-focused drinks​
🌍 Impact of recent tariffs on imported beverages​
📈 Emerging consumer preferences shaping the market​
🍹 Nostalgic flavors making a comeback​

Gain valuable insights to navigate the evolving beverage landscape.​

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📢I talk🎙️with Patricia Vasconcelos  Founder-The Paire Agency- Crafting Brand Stories and Execution for Taste and Space. Wine and Spirits. 👏🍷 🎇 🎉 ✨ 👏 🥂  😁

From Jack Daniel’s in NYC to $167K luxury spirits, Patricia Vasconcelos spills the 🍸 on nightlife, brand building, & global travel. Must-watch for F&B pros! 

Watch here on YouTube!  @ThirstyThursdaysat3PMEST 

In this episode of Thirsty Thursdays, Jessie Ott sits down with industry powerhouse Patricia Vasconcelos, founder of The Paire Agency. Patricia shares her incredible journey from launching Corralejo Tequila at 27, to shaping luxury spirits portfolios at LVMH and William Grant.

📍 Key Takeaways:
🇸🇻 From El Salvador to Philly to global brand building
🥃 Sold her first spirits brand at 27
💃 Why Miami’s AM dance parties are changing nightlife
💼 Jack Daniel’s, Corralejo, LVMH, and launching her own agency
🎯 Her mission to merge sales, marketing, & hospitality
🔥 The rise of non-traditional distribution and the mid-tier brand opportunity
👩‍💼 The importance of mentorship, especially for women in bev-alc

👀 Expect stories, strategies, and laughs — from dodging gunshots on her first day of alcohol sales to clocking 2M airline miles for brand launches.

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📢I talk🎙️with Dr. Ken Thompson, Army Veteran & CEO of Trendsetter Spirits, shares his powerful journey from military service to launching a Veteran-supporting liquor brand!  #Veterans #Spirits 👏🍷 🎇 🎉 ✨ 👏 🥂 😁

100% OF PROFITS GO TO VETERANS!

@ThirstyThursdaysat3PMEST Watch on Thursday, March 27th! @3PM

💥 Dr. Ken Thompson’s Inspiring Journey: From combat in Iraq to a Ph.D. in education, proving resilience against all odds.
🥃 The Birth of Trendsetter Spirits: A Veteran-owned liquor brand giving back 100% of profits to support homeless veterans.
🛠️ Breaking into Total Wine: How Trendsetter Spirits got accepted into multiple Total Wine locations in record time!
🔥 Exclusive Tastings & New Flavors: A deep dive into their Spiced Rum, Mango Pineapple, and Platinum White Rum—crafted for smooth sipping!
📢 How You Can Support: Trendsetter Spirits is on a mission! Expanding into more states & military bases. Want to help? Let’s connect!

💬 COMMENT below: Which flavor are you excited to try?
👍 LIKE & SHARE this video to support Veteran-owned businesses!
🔔 SUBSCRIBE for more exclusive interviews with game-changers in the food & beverage industry!

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📢I talk🎙️with Jake Karls Owner of Mid-Day Squares! 👏🍷 🎇 🎉 ✨ 👏 🥂 😁

How did Midday Squares go from a condo kitchen to 9,000 stores? 🤯🔥 Jake Karls shares the power of authenticity, brand storytelling & social media marketing! 💡 WATCH NOW! 🎥 @ThirstyThursdaysat3PMEST 

💥 The Power of Authenticity in Branding with Jake Karls 💥

What makes Midday Squares a standout brand in the food industry? Authenticity, storytelling, and human connection! 🏆 From dancing in grocery aisles 🕺 to building a $100M brand, Jake Karls spills all the secrets.

Key Takeaways

✅ Turn customers into friends – Build real emotional connections
✅ Show the REAL journey – Wins & struggles create brand loyalty
✅ Energy & positivity attract people – Brands need personality!
✅ Small wins = Big success – Growth is a process, not overnight
✅ Resilience is everything – Keep pushing forward, even in tough times

🚀 Want to grow your brand? Watch & learn from the best!

🔥 Want to build a brand that stands out? Meet Jake Karls, the high-energy co-founder of Midday Squares! 🤩 From hand-delivering bars to Costco success, this episode dives into:

🔹 Brand storytelling – Why sharing real moments builds customer loyalty
🔹 Authenticity & social media – How viral dancing videos helped drive sales
🔹 Scaling a business – From startup struggles to $100M vision
🔹 Retail strategy – Why Midday Squares chose the refrigerated section
🔹 Entrepreneurial mindset – How resilience & small wins lead to success

If you're in food & beverage, marketing, or entrepreneurship, this episode is for YOU! 💯 Subscribe for weekly insider tips on brand growth & innovation! 🎬

📢 Where to Buy Midday Squares: Target, Whole Foods, Amazon & more!
🔗 Website: www.middaysquares.com

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🎙️ In this episode, we sit down with Ian Perez, the visionary behind Brand Arc at MHW, who is helping beverage brands break into the U.S. market! 🍸✨

💡 Key Takeaways:
✅ How Ian went from Ireland to NYC 🌍
✅ Inside Brand Arc’s innovative approach 🚀
✅ What it takes to launch a successful alcohol brand 🍾
✅ Challenges & trends in the alcohol industry 🔥
✅ Marketing, sales & compliance secrets 🏆

🌟 If you're in the beverage space—or just love the behind-the-scenes of your favorite drinks—this episode is a must-watch! Subscribe for more! 🎧

🚀 How do brands successfully launch and scale in the alcohol industry? 🍸 Ian Perez, Head of Brand Arc at MHW, reveals the secrets behind building a successful beverage brand from scratch!

In this episode, we cover:
✔️ How Ian transitioned from Ireland to New York 🌍
✔️ The power of Brand Arc & its innovative approach 🚀
✔️ Challenges & solutions in beverage brand building 🍷
✔️ How digital transformation is reshaping alcohol sales 📲
✔️ Insider tips on launching a spirits brand 🏆

💡 Whether you're a startup, beverage enthusiast, or industry pro, this episode is packed with valuable insights! Hit LIKE, SUBSCRIBE & SHARE to stay updated with more beverage industry secrets! 🍾✨

📌 Watch now & follow @ThirstyThursdaysat3PMEST for new episodes every week! 🎙️🔥

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📢I talk🎙️with Isabelle Lesschaeve Owner of InnoVinum Academy! 👏🍷 🎇 🎉 ✨ 👏 🥂  😁

 🍷 Unlocking the Secrets of Wine Sensory Science! 🔬 How to Train Your Palate & Decode Flavors Like a Pro! 🍇 

Watch now! 🚀✨ @ThirstyThursdaysat3PMEST

🍷 Ever wondered how to train your palate like a wine expert? 🍇 Discover the science of taste, aroma, & sensory analysis with Isabelle Lesschaeve! 🔬✨ Watch now & elevate your wine game! 🥂

🎙 Join us for an insightful chat with wine sensory expert Isabelle Lesschaeve! 🍷 Discover how sensory science helps winemakers, industry pros, and wine lovers understand and enhance flavors!

🔥 Key Takeaways:
✔ COVID-19 & Smell Loss: 🦠 How people regained their sense of taste & smell.
✔ Sensory Science Explained: 🔬 What it is and how it helps winemakers.
✔ Consumer Preferences: 📊 Why most drinkers prefer fruity wines & how trends are evolving.
✔ How to Train Your Palate: 🏋️‍♂️ Simple daily exercises to improve your wine-tasting skills.
✔ The Future of Wine Innovation: 🚀 Using data-driven insights to improve customer experience.

🔔 Don’t miss this episode! Subscribe & explore the fascinating world of sensory science!

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