Rahel Gunaratne helps small and medium businesses stop losing website visitors by turning their questions into clear answers, booked calls, and qualified leads using Web Indexer.

Your website might be full of good information and still fail to help people. Customers arrive, feel lost, and leave in seconds. That is the silent leak in many businesses today.

In this episode the team explores a practical fix. Web Indexer crawls your public pages and lets visitors simply ask what they need in plain language. The tool replies from your own content and guides them to the right page or booking link.

Rahel explains how setup can be as easy as adding one script tag. The chatbot can match your brand voice, collect lead details, and connect to Calendly or Zapier so the inquiry flows straight into your CRM.

Key takeaways

• Website visitors leave when they can’t find answers fast — a chatbot can reduce that drop-off.
• Web Indexer “crawls” your public pages so the chatbot answers from your site content.
• You can brand the chatbot (tone, look, personality) so it matches your business voice.
• Lead capture can collect basics like name, email, phone, and company.
• You can connect bookings and follow-ups using tools like Calendly and Zapier.
• Helpful for teams that want better website support without hiring a full-time live chat staff.
• Built with Canada in mind, including privacy considerations like PIPEDA (good for trust-sensitive orgs).

Who this podcast is for

• Small and medium business owners
• Coaches, consultants, and service providers
• Nonprofits and charities
• Anyone trying to turn website traffic into more calls, leads, and bookings

What listeners will gain

• A simple way to make your website easier to use
• Practical ideas to increase inquiries and booked calls
• A clear example of how AI can support sales and customer service without being “robot-y”

READ MORE AND INTERACT

Continue in the Ghost article and leave a comment or connect with Rahel or Bernie about your website questions.

WATCH on YouTube.

Connect with Rahel Gunaratne and explore Web Indexer. Email [email protected] or try the affiliate link.

HOSTS AND SUPPORTERS

Hosted by Bernie Franzgrote with co-host Wayne Pratt. Thanks to Carl Richards from Podcast Solutions Made Simple, Fred Crouch of the Property Wizard Podcast, Jovan Strika at @Hive, and Melanie Webber.

SPONSORS

Grow with Canada Growth Network, connect through East Trade Winds, and learn from the Property Wizard Podcast.

CALL TO ACTION

Share your thoughts by emailing [email protected] and visit Knack 4 Business for more.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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