Most brands have hundreds of thousands of customers who bought once and never came back. They know it. They just don't know what to do about it or they've given up trying.

In episode #36 of the Retention Edge, we sit down with Nate Okonkwo, Co-Founder & CEO of Remarkable AI, to unpack why win-back is one of the most underleveraged revenue channels in ecommerce and how AI is finally making true one-to-one personalization possible at scale.

From a beauty retailer that hit $26,000 in revenue by reaching just 1,500 customers, to a jewelry brand generating $17 per customer with zero discount codes, Nate shares real results that challenge everything brands think they know about re-engagement.

We dive deep into:

- Why the industry average for win-back emails is just $0.11 per customer and how to leave that number far behind

- How Remarkably.ai uses order history, browsing behavior, and customer support data to personalize at scale

- The TikTok comment strategy that drove a 7x return on spend for one brand

- Why "Done For You" beats software every time for stretched marketing teams

- How human-in-the-loop AI protects brand safety while still moving fast

- The shift from campaign blasting to genuine customer relationships and why it actually sells more

If you lead retention, CRM, or growth at a DTC or ecommerce brand, this episode will change how you think about the customers already in your database. Because the biggest opportunity in your business might not be acquiring new customers, it's the ones you've already lost.

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Connect with Pietro: https://www.linkedin.com/in/pietrosaccomani/

Connect with Nate: https://www.linkedin.com/in/anetookonkwo/