A popular retelling of the Bible in comic book form just hit a major milestone, selling more than 3 million copies in the U.S. "The Action Bible," which was first released in 2010, continues to dominate the Amazon bookselling charts, remaining in the top 100 among all books. Brock Eastman, senior director of The Action Bible brand at David C. Cook, said he believes the project’s success is rooted in its unique approach to bringing the Gospel to young and emerging generations.

“What strikes people that read ‘The Action Bible’ is just the beautiful, full action-packed [presentation] and our illustrations that really bring the story to life,” he said. “And we like to think about … bringing the Bible to life in a different way." Eastman continued, “For this generation, specifically, who is involved with graphic novels, this Bible appeals to them because they like that kind of, ‘Oh, I can see the images of the story moving,’ and there's a narrative, like a paraphrase narrative of the Bible story that's easy to understand and sounds like a conversation.”

This all creates what Eastman called an “inviting” experience that allows young people to fully immerse themselves in this Bible version, which includes 230 stories from Scripture and extends to 830 pages. Eastman said, “The Action Bible” does two important things: it seizes upon the interest of youths in graphic novels while also delivering hope to youths who desperately need it. Watch him explain the Bible's incredible impact.