The Real Rundown This week in Goldy’s Closet, we’re kicking down the door of the music industry with none other than marketing madman Matt Bacon. He’s the guy your favorite band probably should’ve hired before they started posting blurry gig flyers and begging for streams. Goldy and Matt go all in, talking personal branding (yes, even your eyeliner counts), music marketing glow-ups, and how to NOT suck at social media. Matt drops truth bombs about building real fan connections, creating content that doesn’t make people cringe, and navigating the thin line between data and good ol’ fashioned gut instinct. If you’re an artist trying to make noise in a world drowning in autotune and TikTok trends, this one’s your shot of espresso… or whiskey. Depends on your vibe. Tune in before the algorithm eats your career alive.Golden NuggetsMatt Bacon is a music marketing specialist known for his no-nonsense approach.Personal branding is crucial for artists to stand out in a crowded market.The music industry has become more accessible due to technology and social media.Building connections is essential for success in the music industry.Artists should focus on creating engaging content that reflects their music's emotion.Data-driven marketing can enhance creativity and effectiveness in campaigns.Handling pressure is a vital skill for artists and industry professionals.It's important to lift up those around you in the music community.Creating a list of contacts can lead to valuable opportunities.Artists should embrace the challenges of the industry and keep pushing forward. Chapters00:00 Introduction to Music Marketing and Branding02:23 The Importance of Personal Branding05:10 Democratization of Music Marketing08:00 Building Connections in the Music Industry10:43 Services Offered by Dropout Media14:04 Creating Engaging Content16:56 Balancing Data and Creativity in Marketing19:41 Handling Pressure in the Music Industry22:46 Final Thoughts and Encouragement

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