The Real Rundown!In this powerhouse episode, Jamie Finster sits down with Mark Frieser, the visionary behind Sync Summit, the global nexus where music meets media. With decades of industry experience, Mark pulls back the curtain on the real machinery of sync licensing, music supervision, and the billion-dollar bridge between artists and opportunity.From the critical role of metadata to the game-changing power of relationships, Mark delivers a masterclass in navigating the sync world like a pro. You’ll hear how tools like DISCO and ContactOut can be your backstage pass to the decision-makers, and why professionalism and precision in your music submissions can make or break your shot.Whether you're a seasoned songwriter or a hungry new artist, this conversation is packed with insider knowledge, industry truths, and the kind of no-BS advice that could launch your next big placement. Mark doesn’t just talk about the industry — he helps shape it.If you’re ready to level up your sync game and turn your art into impact, this episode is your blueprint.Golden Nuggets!Mark Freezer is a key figure in music and media, founder of Sync Summit.Sync Summit connects musicians with decision-makers in the industry.Music supervision involves managing the musical direction of projects.Relationships are crucial in the music business for success.Organization and professionalism are essential for artists.Understanding metadata is vital for music submissions.Quality music, organization, and relationships are the three pillars of success.Artists must know their performance rights organization (PRO).MP3s are preferred for initial submissions due to metadata inclusion.There's no guarantee of success in sync licensing, but preparation is key. There are many things you can do to position yourself for success in the music industry.Using a system like Disco is essential for sharing your music effectively.Connecting with custom music houses and sync agencies is crucial for expanding your network.Your music must be good, and you need to ensure your metadata is correct.Being politely persuasive and treating industry professionals as human beings is important.Researching industry contacts can help you make meaningful connections.Contact Out is a valuable tool for finding email addresses of industry professionals.Attending events, whether online or in person, is vital for networking.The vision behind Sync Summit is to educate and connect people in the industry.Believe in yourself, do the work, and get your music out to the world.Sound Bites"We're agents, but we're not as angry or as mean.""Our business is built on three legs.""You need to have good metadata.""80% of my friends don't know about metadata.""I can't guarantee you shit.""You have to get your music out there.""Use a system like Disco for sharing music.""Your music's gotta be good. That's number one.""Research them, not in a creepy way.""Present yourself as an authentic person.""Keep the faith in yourself."
Chapters 00:00 Introduction to Mark Freezer and Sync Summit03:20 Understanding the Role of Music in Media08:11 The Importance of Music Supervision11:29 The Business of Music: Relationships and Organization14:50 The Three Pillars of Success in Music Licensing20:50 The Significance of Metadata in Music Submission27:12 Positioning for Success in the Music Industry29:09 The Importance of Networking and Metadata32:35 Researching and Connecting with Industry Professionals35:54 The Role of Events in Building Connections40:15 The Vision Behind Sync Summit47:25 Golden Nuggets of Advice for Aspiring Artists