Most founders underestimate this single metric — and it can dramatically change your exit. Understand this now, and it can be a powerful lever when you go to sell.

What you’ll learn:
• The surprising variable buyers care about most
• Why two identical businesses can get wildly different offers
• The counterintuitive timing mistake founders often make
• How your growth curve influences your valuation
• The one exception to “improvements always benefit you now and later”

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