Billion Dollar Sellers

This hidden PPC setting burns your budget

Listen Later

Date: Monday, November 10th, 2025

Summary: Kevin King shares best tactics from recent issues while co-hosting the Marketing Misfits Cigar Weekend in Tampa. Topics include TikTok-first product research, hidden PPC settings that waste budget, eye contact strategies for better ad conversions, and how to fight coordinated review attacks.

Key Points Discussed:

  • The decline of traditional product research tools and the rise of TikTok-first discovery
  • How Josh Hadley (8-figure Amazon seller) uses TikTok Shop data instead of Jungle Scout or Helium 10
  • Using Kalo Data to analyze TikTok Shop performance and find viral products
  • Two overlooked Amazon reports: Market Basket Analysis and Demographic Report for audience insights
  • Eye contact psychology in ads: when models should look away vs. directly at viewers for 30% better conversions
  • Stack Influence platform for automated micro-influencer product seeding at scale
  • Amazon's new "maximize reach" PPC setting that defaults to off-Amazon placements
  • How to stop budget bleed by switching to "minimize spend" setting
  • Unspent campaign budget reallocation feature and how to use it strategically
  • Fighting coordinated negative review attacks with proper escalation tactics
  • eCom Triage's GPT tool for building cases to remove abusive reviews
  • Rufus image hack: embedding keywords in images using slightly off-color text
  • Using Imagechek tool to verify what Amazon's AI can read in your images
  • How product discovery has shifted from "on the shelf" to social feeds, AI, and creator content
  • Why brands must create demand before customers search

    • Links Mentioned:

    • Billion Dollar Sellers Club (Josh Hadley's presentation)
    • Stack Influence Platform (10% off code: BillionDollarSellers)
    • Stack Influence Case Study (Blueland 13X ROI results)
    • eCom Triage Review Removal GPT (free for BDSN subscribers)
    • Imagechek Tool (see what Amazon's AI reads in your images)
    • ProductPinion (Matt Kostan's company)
    • Prem Gupta's LinkedIn Post (Market Basket Analysis & Demographics)
    • Destaney Wishon's LinkedIn Post (The shelf is dead)

      • Find us at BillionDollarSellers.com Follow Kevin King on LinkedIn

      ...more
      View all episodesView all episodes
      Download on the App Store
      Billion Dollar SellersBy Kevin King