World-class entrepreneurs make a point of building really good customer relationships. Such relationships don’t happen automatically; you have to push them to the customer. Transportation and logistics expert and podcast host, Joe Lynch, stresses this point as he joins Betsy Westhafer and Tony Bodoh in this episode to talk about building customer relationships, the importance of face to face meetings, trust and vulnerability in relationships, and keeping your brand focused on personal relationships. Joe runs The Logistics of Logistics, a sales and marketing firm that helps transportation, logistics, warehousing, and technology firms grow their sales. From his rich experience, Joe knows very well the importance of a two-way relationship between customer feedback and the constant improvement of services.