Have you ever caught yourself thinking, I know what I want. I know what I should be doing. So why the fuck am I still not doing it?

In this episode of Finding Her: Unapologetically, I’m talking about something I’ve been asking myself lately: What am I waiting to feel before I finally give myself permission to move?

Confident enough? Ready enough? Motivated enough? Fearless enough? Or do I secretly think I need some massive rock-bottom moment before I’m finally allowed to change my life?

We’re talking about fear of being seen, procrastination, self-esteem, the bullshit rules we’ve picked up along the way, and the difference between taking care of yourself and hiding inside preparation. Because sometimes we don’t need another planner, another course, another journal, or another day of thinking about the thing. Sometimes we need to take one imperfect step before we feel ready.

And I’m not talking about forcing yourself through exhaustion or pretending every bit of procrastination is some deep subconscious wound. I’m talking about getting curious about the moments when you know you want something, but you keep waiting for a feeling to arrive before you let yourself go after it.

I’m living this one right alongside you. I’m starting my own 30-day experiment around showing up, being seen, rebuilding self-trust, and taking action before I have all the answers.

And I created something for you to do it with me.

FREE DOWNLOAD: The Permission Journal

This seven-day journal is for the woman who is tired of waiting to feel ready. Each day gives you a question to sit with and one small action to help you start participating in the life you keep saying you want.

Permission Journal

What if you’re not actually lost?

What if you know more than you think you do—but guilt, fear, comparison, old beliefs, and everyone else’s expectations have gotten so loud that you can’t hear your own voice anymore?

This episode started with me questioning my own direction and doing what so many of us do: looking outside myself for the answer. But it turned into a much bigger conversation about the things women know but are afraid to say out loud—the socially unacceptable thoughts we immediately try to clean up, explain away, or feel guilty for having.

Maybe “I don’t know what I want” sometimes really means “I don’t know what I’m allowed to want.”

We’re talking about the difference between knowing and actually living differently, the bullshit rules—or Bruels—we’ve rehearsed for years, why another book or program isn’t always the answer, and what can happen when you finally give yourself enough space to say the real thing without immediately trying to fix it.

Because Finding Her may not be about creating a new version of yourself at all.

Maybe it’s about turning everyone else’s microphone down long enough to hear the woman who’s been there all along—and eventually trusting her enough to live like you believe her

What if the reason you’re not creating the life you say you want has less to do with what you’re manifesting—and more to do with what you’re rehearsing every day?

In this episode of Finding Her: Unapologetically, I’m talking about the subconscious beliefs, familiar patterns and old stories that can quietly work against what we consciously say we want.

You can want confidence while rehearsing why you’re not good enough. You can want peace while constantly preparing for something to go wrong. You can want a different relationship, more money or a bigger business while still operating from beliefs that keep pulling you back toward what feels familiar.

So instead of only asking, What do I want? I’m asking a different question:

What am I rehearsing?

And maybe the even bigger one:

If I actually got what I keep saying I want, is there any part of me that’s scared of what would change?

Let’s get into it. 

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I heard a question on another podcast recently: “Who’s the landlord of your life?” And first, credit where credit is due—that question wasn’t mine. But my brain grabbed onto it and, of course, took me down an entirely different rabbit hole.

Because if someone—or something—else is the landlord of your life… does that make you the tenant?

In this episode of Finding Her: Unapologetically, I’m digging into what it actually means to own your life. Who are you still asking permission from? Who still has a key that probably shouldn’t? What old beliefs are living rent-free in your head? And maybe most importantly—who the fuck wrote the lease you’re still following?

We’ll talk about the subconscious rules we inherit, the difference between considering the people we love and needing their approval, why changing your mind doesn’t mean you failed, and why real self-trust may have nothing to do with always making the “right” decision.

Because maybe finding her isn’t always about becoming someone new.

Maybe it’s realizing you’ve been a tenant in a life that had your name on the deed the entire fucking time.

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What if finding yourself isn’t about becoming someone new—but finally getting honest about who you already are?

Finding Her: Unapologetically is where we talk about the shit we’re actually thinking about: relationships, spirituality, manifestation, hypnosis, subconscious beliefs, intuition, money, fear, self-trust, starting over, and all the bullshit rules we somehow picked up along the way.

I’m Alyson June—hypnotherapist, coach, lifelong question-asker, and a woman who is still figuring some of this shit out too.

This isn’t a podcast where I pretend to have life perfectly figured out. It’s a place for real conversations about what I’m learning, questioning, unlearning, and experiencing—and the questions that might make you look at your own life a little differently.

Because maybe you don’t need to become the next version of yourself.

Maybe you just need to come home to the woman who’s already there.

If this episode resonates with you and you would like to book a Clarity Call

You’re not stuck—you’ve adapted.

In this episode, we break down why choosing yourself feels so hard, even when you know better, and how you’ve learned to accommodate patterns that no longer fit.

This is the shift from awareness… to real change.

I opened up something very limited.

I’m offering 1:1 private sessions

This is not surface-level.

We go straight to:

👉 It’s a $97 deep-dive session

$97 Deep Dive Transformation

You say you want more.

But are you actually living at that standard…

In this episode, we get honest about the gap between what you say you want and what you’re actually allowing in your life.

Because your standards aren’t what you say they are—

We talk about:

This isn’t about judgment.

It’s about awareness… so you can finally change it.

✨ If this episode hit and you’re ready to go deeper, I opened up my 1:1 

Clarity Call

You’re not stuck—you’re repeating the same patterns in a different way.

In this episode, we break down why awareness isn’t enough, how your nervous system keeps pulling you back to what’s familiar, and the truth about why nothing is actually changing.

If you’ve been “doing the work” but still ending up in the same place… this is the wake-up call you need.

👉 Ready to actually change it? Finding Her is linked below.

Finding Her Reset

You’re not stuck.

In this episode, we get honest about why you keep choosing what’s familiar—even when it hurts.

The job.

You already know.

The question is… why aren’t you choosing it?

If this episode hit and you’re ready to go deeper, I opened up my VIP membership, Finding Her Tribe—where we take this work off the podcast and into real life. VIP Membership

And don’t forget to follow the podcast so you don’t miss next week’s episode.

You’re not wrong for feeling triggered.

In this episode, Alyson breaks down the difference between your nervous system reacting and the story you build from it — and how that story can quietly become your identity.

If you’ve ever thought “this always happens to me”… this episode will shift how you see it — and what you do next.

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