The most important thing that you can do as a tech company or agency is to figure out your message.

How to say what you do in a simple and intriguing way in just a couple of sentences.

Unfortunately, most companies create jargon-filled or complex sales messages, whether it’s email, LinkedIn, or cold calls.

And then they have to force themselves to be understood.

Selling becomes an uphill battle.

But what happens when your message is simple and smooth?

When you get it in front of the right people, you’ll find yourself with a full pipeline for weeks.

All without being pushy or sales-y.

Why?

Because there’s clarity for your prospects about what you do, they can see if they’re a fit for the value you deliver.

You leave little bread crumbs for your ideal client to decide if they want to keep learning more instead of forcing them on their plate.

Get the messaging right, and the rest is easy in your selling.

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Niches get riches ... or so they say.

But people who advise you to only serve real estate agents, social workers or dog walkers ...

Are missing a big piece of the puzzle.

What about the risk that comes with committing all of your marketing to a niche only to realize later that it's not the niche you want?

I know somoene who did an entire website redesign and invested $10,000s in branding only to realize they needed to pivot.

Ouch.

Or what about the systemic risk that exists when choosing one niche?

Any agency that focused on targeting ONLY restaurants learned this the hard way during COVID.

Of course there's a ton of value that comes from committing to a niche (like highly targeted messaging, easier to scale, less variability) but there's also RISK that no one talks about.

So can you have your cake and eat it too?

My answer is YES.

And the strategy to pull it off is called the WEB and THE LANCE.

Watch the video below to discover how to execute it and make it work for yourself!

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