This Is Marketing (AGS Summer Book Club Discussion)

Every summer, we have a book club here at Agent Grad School. Our students pick the books–one for June, another for July, and a third for August. At the end of each month, we discuss the books and share how we are applying what we learned to our real estate businesses with you. If you are following along with us in the Agent Grad School 2022 Summer Book Club, June’s book was This Is Marketing by Seth Godin. his book is a true must-read for every real estate agent. Why? Because it completely redefines how we think about and approach our marketing. Author Seth Godin breaks marketing down into 5 steps, and on today’s podcast, a few of our students and I are sharing how we are applying these five steps to our real estate businesses. Learning and most importantly, applying, these five steps will change the way you think – and the way you act – when it comes to marketing your real estate business. Marketing is more than how to find clients, or how to attract clients. It’s about finding your niche, and seeing your marketing as a way to help those people find the change they are looking for. We hope it helps you redefine how you market yourself as a real estate agent as much as it did for us. Listen in as the AGS book club and I discuss how we are applying what we learned from this book to our real estate businesses.   For more podcasts like this, go to AgentGradSchool.com/podcast.