Marketing doesn’t happen on a timeline anymore, it happens in real-time, 24/7. How does your business build the landscape of marketing in real-time around your products or services? How do you engage your audience? What is your social voice sound like and how do you reach people to hear it? This podcast discusses social strategy, social media, marketing and advertising!

This episode is brought to you by Audible.com, get your first audiobook credit for free when you signup for a 30 day trial. To sign up, simply visit www.audibletrial.com/thisismarketi

Data & Analytics can impact every part of a business, but knowing how to use data and finding the right tools to analyze it can be cumbersome. Marketers need analytic tools more than ever with big data taking a front seat to business. This podcast discusses how to match datasets, analyze them, and then apply it back into the business strategy. I discuss A/B testing, user personas and connecting social media data.

This episode is brought to you by Audible.com, get your first audiobook credit for free when you signup for a 30 day trial. To sign up, simply visit www.audibletrial.com/thisismarketing

I joined a startup! Now what? Starting up a business has its challenges, but marketing doesn’t have to be limited to the amount of dollars that you have from your bank investment or even a first round of VC fundraising. In this episode, I explain how my first startup, FoodECrave.com, has helped me understand the power of boot strapping your network for PR and marketing, not just funds.

This episode is brought to you by Audible.com, get your first audiobook credit for free when you signup for a 30 day trial. To sign up, simply visit www.audibletrial.com/thisismarketing

How do you brand yourself? It’s not that simple, but it’s not that hard, if you follow the right steps in doing so. In this podcast, I discuss this and why the hardest thing for new marketers to do is land new clients, especially when they are small businesses. I also read two emails sent to me from listeners about breaking through with small businesses and how to build a personal brand if you are just starting out.

Are you listening to your audience on social media, like really listening? Social media listening is when you monitor conversations that are taking place about your brand, an individual, a product, or anything relevant to your business online. It allows you to jump into conversations and provide expert feedback. In this podcast, I discuss how to take the lead with your social media, and I also discuss Sprout Social, and how this tool can help you improve the social media listening part of your business.