Channel 4 is looking to the future and how to make advertising on television available to companies of all sizes.

Mark Watts and his Manchester-based team say using new technology and artificial intelligence, they could turn around an ad in a day.

He argues that while there’s a lot of talk and headlines about advertising on digital, that television does something that they can’t do:

“Television delivers fame, it builds a brand and gives it trust and truth. More than social media can.”

He explains that advertising can be “transformative” for brands and take SMEs up a level.

On the podcast he also talks about the importance of being based in the nations and regions and building relationships with brands and agencies outside of London, to be more representative.

And the future of advertising, including a partnership with ITV and Sky.

#Channel4 #Advertising #SME #Marketing #SocialMedia #Digital #ITV 

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Whenever a cast member leaves, or a major storyline breaks in Coronation Street or Emmerdale, it’ll be Iain MacLeod’s name in the headlines.

With a 20 year career in soaps, Iain is now Creative Director of Continuing Drama at ITV and ITV Studios.

“I like the immediacy of it, it’s exciting, fast-paced and every day you’re making television.”

In this week’s This Is MediaCity he explains how a background in radio journalism still influences his work today.

Fresh from the success of CorrieDale, he’ll talk about how difficult it was to make and if this signalled future crossovers between the soaps.

The wide-ranging interview touches on his respect for Hollyoaks and its innovation; facing viewer criticism; and advice for those wanting a career in the industry.

“We want to be forward facing. We want to retain as much of Tony Warren’s DNA in the show as makes sense for the 21st Century and as much classic Emmerdale. We’ll keep pushing forward, but sensitively.”

And a little exclusive easter egg - will scriptwriters manage to insert a brand new word into Corrie?

#CoronationStreet #CorrieDale #Emmerdale #Soaps #Hollyoaks #Drama #MediaCity

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He’s worked on everything from the Eurovision Song Contest and Graham Norton to The Apprentice and Top Gear.

Sohail Shah is now the Managing Director of MediaCity’s King of Sunshine Productions, which has just had a big Channel 4 hit, with Nordic Train at Christmas.

He’ll tell us his inspiring story which started through a chance encounter at WH Smiths and led to appearing on a gaming show, and years later becoming Commissioning Editor at BBC Entertainment.

A very open and honest account of someone who “just loves television” and has made a hugely successful career from it.

“I think it’s hysterical. I don’t think 15 year old me would believe this is happening! Even now, I catch myself going ‘wow’.”

#TheApprentice #NordicTrain #Channel4 #BBC #MediaCity #Eurovision #GrahamNorton #TopGear #Television #Commissioning 

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He has one of the biggest jobs in UK media education and today, Dr Richard Jones joins us to talk all things media, journalism, sports and politics.

As Director of Broadcast Media, Film, Journalism, Politics and Contemporary History at Salford University, Richard is in a unique position to talk about everything from the future of news reporting to where next for Andy Burnham and the Labour Party.

We also examine how journalism has changed and how teaching of media has responded, plus the importance of football (and darts), whether cameras should be allowed in courts - and his favourite tipple.

"You want to be Amelia Dimoldenberg? That's great, but you've got to kind of, understand the basics of content production, of ethics and of law."

Richard worked for Sky, BBC, XFM and Smooth Radio before moving into academia.

#Media #Journalism #Politics #Sport #Salford #University #Education #Reporting 

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What do global Netflix hits Run Away and Fool Me Once have in common with Children in Need and The Voice?

They were all edited at MediaCity’s post production facility, dock10.

On this week’s podcast, we go behind the scenes with Commercial Manager, Jon Nunn, to see if he’ll spill some of the secrets behind the biggest shows on television.

Jon will explain what goes into the post production on major dramas, like Run Away from editing, to audio, colouring and visual fx.

He’ll also give us a sneak peek of what’s coming next…

#RunAway #FoolMeOnce #Dock10 #PostProduction #Studios #Editing #VFX #Dubbing #ChildrenInNeed #Salford #MediaCity #HarlanCoben

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BBC The Late Show host, Becky Want gets up early today to join us on the This Is MediaCity couch.

This is a podcast which covers it all, from how she’s won around her new national audience on the BBC, to the incredible way she got her first television job. 

Plus working with legends including Les Dawson, Caroline Aherne and many more.

Becky has been a mainstay of regional broadcasting for years, but The Late Show is her first network presenting gig. Airing on more than 30 regional BBC radio stations, she admits that it was a really tough position to take on, with opposition from listeners at the very start.

Since then though it’s thrived. So stand by for a conversation covering everything from retirement to what one of her guests did with custard.

#BBC #BeckyWant #BBCRadio #LateShow #CarolineAherne #LesDawson #PiccadillyRadio #Key103

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Katie Walderman and Gamal Fahnbulleh are the faces of flagship ITV news programme, Granada Reports.

They’ve been presenting the show together for almost exactly a year this month, but both admitted they had big shoes to fill when they arrived.

For Katie, she grew up watching Lucy Meacock, while for Gamal, he arrived after the tragic loss of Tony Morris:

“He was just such a force of nature. And for me as well, he’s a real role model, there weren’t that many black faces in the industry when I was first starting and there definitely weren’t many black faces who were lead presenters for regional programmes. So he was somebody that I aspired to be and someone I really looked up to.”

Both passionate about the North West and regional news, they explain what it’s like behind the scenes and how their lives have changed since taking up such high profile roles. They also give their tips for the next generation and why Granada Reports is so important now.

#ITV #GranadaReports #News #Regional #Local #Media #Television 

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Broadcasting legend, or self proclaimed “ginger scruff from Salford”? You decide, because Mike Sweeney is on the podcast today and as you’d expect this is an unfiltered account of his career from working as a docker, to putting Greater Manchester Mayor Andy Burnham on the spot each week.

“I remember, I had a pair of tight jeans on, black t-shirt, donkey jacket with collar turned up, medallion, a studded belt (in case I got into a fight), and a pair of wellies with the top turned down.”

Passionate about radio, he talks about authenticity, class and whether we could be listening to an AI-generated Sweeney in the future (don’t worry, there’s not enough computing power in the world).

Mike also explains why it was important to share the update about his “tiny” stroke and how it helped save a listener’s life.

And if that’s not enough how about still playing football for England at 78 and finding out a Beatle wanted to record one of your songs?

#MikeSweeney #BBC #Manchester #BBCRadio #AndyBurnham #Beatles #JohnLennon #AI #Radio #Local #Salford #MediaCity

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On this week’s This Is MediaCity is Kate Squire, the BBC's Senior Head of Content Production for the North East and North West, who talked to us earlier this month.

We will discuss regional BBC News and features and how it’s evolving to appeal to a younger audience, which doesn’t necessarily tune into local radio or television.

Kate will explain why she’s so passionate about representing the UK as a whole through public service broadcasting and some of her earlier experiences as one of the BBC's first female sports presenters.

This interview was recorded before the recent Panorama headlines and the resignation of the BBC Director General. So Kate’s comments are not in response to any of these events.

#BBC #News #Regional #NorthEast #NorthWest #BBCNews

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This week, we hear from Sinead Rocks, the Managing Director of Nations and Regions at Channel 4.

Based in Yorkshire, she’s overseen the biggest change in the broadcaster’s history, as it moved its headquarters from London to Leeds. That’s something she was very familiar with, given she joined Channel 4 from the BBC, where she was involved in its relocation to MediaCity.

She explains what impact being based in Leeds has had on Channel 4’s output and its dealings with independent production companies.

Sinead also talks about how indies will remain the “life blood” of the channel, despite recent changes about how it can make its own programmes.

We also look at training and opportunities in the sector and how she’s looking at attracting the next generation, as well as helping those more experienced creatives remain in the industry.

This podcast has been produced in partnership with Prolific North.

#Channel4 #Leeds #Broadcasting #SineadRocks #4Talent #London #BBC #MediaCity #BBCChildrens

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