This is my Healthcare Business

LA Dodgers, Boston Red Sox, and St Louis Cardinals..what do they have to do with optometry? They were taken care of by Dr. David Kirschen for Sports Vision. If you went to optometry school, you most likely are familiar with his name because a lot of the publications related to sports vision were written by him. Nowadays, Dr. Kirschen is busy creating his own sports vision therapy software to help train athletes (both professional and school). Take a listen if you're interested in adding sports vision therapy to your practice.

Today I've got the great honor of hearing about Dr. Tooma's journey to the NVISION empire he built. Lots of learnings about what's important to grow a business including having a great team that can execute your vision, being laser-focused on patient experience, and growing quickly.

Dr. John Larcabal is well-known at MBKU where he's an assistant professor. He's the go-to person for all private practice management questions.

I've interviewed Dr. Alan Glazier who has accomplished so much in the optometry world. Founder of ODs on Facebook, growing a practice to selling it to a private equity firm. Being an advisor and mentor to so many companies and optometrists. His journey is very unique so I hope you guys enjoy all the valuable learnings he offers.

I was lucky enough to score an interview with Dr. David Golden, a true visionary. He's a heavy-weight champ in the optometry world and has done everything from founding a doctor alliance group to owning multiple practices. Make sure you have a paper and pen because you're going to find a lot of helpful tips from creating the right culture for your practice to why a supply chain is so important to private practices.

We had a very honest and open discussion on April 1, 2020 with optometry leaders and their thoughts on COVID-19 and how it would impact the optometry profession in general. This was so amazing to see all the different innovative minds come together and share their thoughts on this pandemic!

We're interviewing David Oh, who's EVP at PIMCO. David is an account manager specializing in equities strategies with institutional relationships in the Americas. He gives invaluable tips on how to ask for business, walks us through his personal thoughts on how a sales pipeline looks, and thoughts on how optometry businesses could improve.

Today, I interviewed Khanh Tran, CEO & President of Aviation Capital Group. 

He shares his journey into growing a company managing $5 million dollar worth of aircraft inventory into a $3 billion dollars. He gives his tips on hiring valuable employees to create the right culture, how he is innovating the usually traditional aviation space and how his company is staying the course when the aviation industry is typically struggling to survive during COVID-19. 

Lots of his tips are very applicable to any businesses, including private practice optometry.

We go over the basics of marketing for an optometry business. We hit the foundation and although it may be a bit overwhelming, all of these must be done to be competitive in today's market. 

Dr. Cho explains the importance of website, social media and branding. You won't want to miss this!

Here I'm sharing 2 practical ways that I've been implementing to generate income during quarantine and not being able to see patients.

These 2 methods can be done remotely and patients will be happy to have access to things they need like contact lenses and glasses.

Let me know what other topics or practical tips you'd like to hear! [email protected]