July 17, 2025

This is the Show

44 minutes

In this episode, Julia Marcum and Becca McLeod dive deep into the realities of life as a content creator within the fast-paced, ever-evolving influencer industry. Julia opens up about her recent trip to Italy, juggling ongoing home renovations, and the value of staying true to one’s voice through authentic storytelling.

The conversation covers essential topics for modern influencers, including the difference between documenting and “creating” content, coping with burnout, staying on top of content calendars, and navigating brand partnerships without losing creative freedom. Julia also explains why she and Chris have repeatedly turned down TV show offers — choosing independence and creative control over mainstream exposure.

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00:26 Vacation Stories and Renovation Updates

03:53 Audience Engagement and Personal Growth

08:21 Balancing Content Creation and Personal Life

15:58 The TV Show Dilemma

23:17 The Realities of Renovation Content

24:11 Setting Up Editorial and Sponsorship Rules

25:15 Embracing Real-Time Storytelling

26:34 The Power of Authentic Reactions

31:02 The Importance of Documenting Over Creating

40:31 Creating a Flexible Content Calendar

41:08 Detailed Content Planning