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In this episode, Julia Marcum and Becca McLeod dive deep into the realities of life as a content creator within the fast-paced, ever-evolving influencer industry. Julia opens up about her recent trip to Italy, juggling ongoing home renovations, and the value of staying true to one’s voice through authentic storytelling.
The conversation covers essential topics for modern influencers, including the difference between documenting and “creating” content, coping with burnout, staying on top of content calendars, and navigating brand partnerships without losing creative freedom. Julia also explains why she and Chris have repeatedly turned down TV show offers — choosing independence and creative control over mainstream exposure.
03:53 Audience Engagement and Personal Growth
08:21 Balancing Content Creation and Personal Life
15:58 The TV Show Dilemma
23:17 The Realities of Renovation Content
24:11 Setting Up Editorial and Sponsorship Rules
25:15 Embracing Real-Time Storytelling
26:34 The Power of Authentic Reactions
31:02 The Importance of Documenting Over Creating
40:31 Creating a Flexible Content Calendar
41:08 Detailed Content Planning
44:13 Conclusion and Next Steps
4.5
2626 ratings
In this episode, Julia Marcum and Becca McLeod dive deep into the realities of life as a content creator within the fast-paced, ever-evolving influencer industry. Julia opens up about her recent trip to Italy, juggling ongoing home renovations, and the value of staying true to one’s voice through authentic storytelling.
The conversation covers essential topics for modern influencers, including the difference between documenting and “creating” content, coping with burnout, staying on top of content calendars, and navigating brand partnerships without losing creative freedom. Julia also explains why she and Chris have repeatedly turned down TV show offers — choosing independence and creative control over mainstream exposure.
03:53 Audience Engagement and Personal Growth
08:21 Balancing Content Creation and Personal Life
15:58 The TV Show Dilemma
23:17 The Realities of Renovation Content
24:11 Setting Up Editorial and Sponsorship Rules
25:15 Embracing Real-Time Storytelling
26:34 The Power of Authentic Reactions
31:02 The Importance of Documenting Over Creating
40:31 Creating a Flexible Content Calendar
41:08 Detailed Content Planning
44:13 Conclusion and Next Steps
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