Have you ever had to clean up your CRM? If you’re like most RevOps leaders, it’s a regular chore to audit CRM data and ensure all the data is standardized.

What if there was a better way to handle these cleanups - so you wouldn’t have to do them at all?

In this episode, Scott Stouffer, CEO and Co-Founder of scaleMatters, shares the pitfalls of periodic CRM data cleanups:

- The cycle of why the CRM never seems to stay clean (1:27)

- How to use data integrity protocols to ensure better data integrity (3:59)

- Tips to create a culture of data sanctity with your sales team (8:07)