Every Tuesday and Thursday Ever splurged on a fancy coffee and wondered why? Unravel the mysteries of Mental Accounting and discover the fascinating reasons behind our everyday spending habits.

Every Tuesday and ThursdayEver splurged on a fancy coffee and wondered why? Unravel the mysteries of Mental Accounting and discover the fascinating reasons behind our everyday spending habits.

Every Tuesday and Thursday Ever splurged on a fancy coffee and wondered why? Unravel the mysteries of Mental Accounting and discover the fascinating reasons behind our everyday spending habits.

This Is Why We Pay $5 For Coffee - Ep. 06

Ever wondered why your customers do the bizarre things they do? Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime? Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure! Enter the world of Behavioral Economics: where psychology meets dollars and sense.

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Marketing

Ever wondered why your customers do the bizarre things they do?Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime?Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure!Enter the world of Behavioral Economics: where psychology meets dollars and sense.

Ever wondered why your customers do the bizarre things they do? Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime? Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure! Enter the world of Behavioral Economics: where psychology meets dollars and sense.

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This Is Why We Pay $5 For Coffee - Ep. 06

This Is Why We Pay $5 For Coffee - Ep. 06