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Marketing Technology Frans Riemersma, son of a radiologist who taught him the value of functionality over features.  For two decades Frans has been designing Marketing Technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn. On this show we talk about the key applications all small business owners should deploy, and some cool new AI tools many of which offer freemium models.

Software spoken about:
https://www.woopra.com/
https://mixpanel.com/
https://monkeylearn.com/
https://www.drift.com/
http://www.bonjoro.com

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