Balodana CEO Dana Todd joined Scott Kitun in the WGN Studio to discuss her entrepreneurial journey and how it led her to lead a fashion startup. Dismayed with the availability of fashionable options for women who don’t fall into the very young or very thin categories, Dana saw an opportunity to offer custom-made clothing for a variety of body types. That’s how Balodana, an online marketplace for women’s clothing, was born. It sells made-to-measure wares from designers around the world at prices comparable to traditional retail.