in this first episode of this may hurt., chai.’s founder & CEO Kate, and brand director Jade, unpack the real conversations that led to launching the podcast. from confusing insurance policies to cold hospital branding, they explore why traditional healthcare isn’t always enough, how people are taking health into their own hands, and why it’s time for the system to speak human. it’s honest, slightly ranty, and a little bit hopeful — just the way they like it.