In this episode of This Might Get Creative – A Behind the Brand Podcast, I sit down with La'Zendra Danforth, CEO of Studio D Meetings & Events and founder of Konfetti Carts.

We talk about turning creative ideas into profitable businesses, building premium brands rooted in experience, and the role community and visibility play in long-term growth. La’Zendra shares how emotion-driven marketing, intentional brand decisions, and strategic networking have shaped her success across two very different—but connected—businesses.

If you’re a creative entrepreneur looking to build something sustainable, this episode offers real-world insight and inspiration.

• Studio D Meetings & Events: https://www.lazendradanforth.com
• Konfetti Carts: https://www.konfetticarts.com
• Podcast: This Might Get Creative – A Behind the Brand Podcast

In this episode of This Might Get Creative – A Behind the Brand Podcast, I’m joined by Tayler Cusick Hollman, founder of Enji, to talk about what marketing really looks like when you’re a small business owner doing it all yourself.

We dig into Enji’s State of Small Business Report and unpack what the data reveals about effort vs. results, why so many business owners struggle with marketing plans, and how using even simple metrics can dramatically change confidence and outcomes. Tayler shares practical insights for navigating marketing without burnout—and what small business owners can start doing differently right now.

If you’ve ever felt overwhelmed by marketing or unsure whether what you’re doing is actually working, this episode will feel very familiar—in the best way.

📊 Download the State of Small Business Report
https://www.enji.co/state-of-small-business-report-2025

🌐 Enji Website
https://www.enji.co

📸 Enji on Instagram
https://www.instagram.com/enji_co/

🧵 Enji on Threads
https://www.threads.com/@enji_co

💼 Enji on LinkedIn
https://www.linkedin.com/company/enji/

🎧 Podcast: This Might Get Creative – A Behind the Brand Podcast
Hosted by Svenja Lyon of Lyon Creatives

Finding your niche can feel overwhelming—especially when you’re capable of doing a lot of things well.

In this episode of Behind the Brand, host Svenja Lyon sits down with Becky Imbimbo, founder of The Always Busy Mama and The Always Busy Mama Consulting, to talk about what it really takes to move from chaos to clarity.

Becky shares her journey from launching a handmade jewelry business during the pandemic to building a focused consulting practice rooted in healthcare marketing operations. Along the way, she opens up about postpartum depression, setting boundaries in corporate life, and the moment she stopped saying yes to everything—and started choosing what she wanted to be known for.

This conversation is for anyone who feels stuck because they have too many options, and is trying to find focus without boxing themselves in.

In this episode, we cover:

• Why your niche doesn’t have to be perfect from day one
• How clarity often comes after taking action
• The role boundaries play in building a sustainable business
• How to narrow your focus without losing parts of yourself

If you’ve ever struggled with defining your niche, this episode will help you rethink what clarity really looks like.

Facebook

• The Always Busy Mama
• The Always Busy Mama Consulting

Instagram

• @thealwaysbusymama
• @thealwaysbusymama_consulting

Websites

• https://thealwaysbusymama.com
• https://thealwaysbusymamaconsulting.com

What does it really take to build a brand that lasts?

In this episode of Behind the Brand, Svenja Lyon sits down with Julie Cole, co-founder of Mabel's Labels, to unpack how a simple solution to a real-life parenting problem turned into a globally recognized brand.

From basement beginnings to building trust at scale, Julie shares honest insights on branding, visibility, storytelling, and designing a business that works for real life — not just the highlight reel.

If you’ve ever wondered:

• How important branding really is at the beginning
• How to build trust without feeling salesy
• How personal storytelling can strengthen your business
• Or how to grow a brand without losing yourself in the process

This episode is for you.

Julie’s story is proof that strong brands aren’t built overnight — they’re built with intention.

• Website: www.mabelslabels.com
• Instagram: @mabelslabels
• Facebook: Mabel’s Labels
• LinkedIn: Julie Cole

In this episode of Behind the Brand, host Svenja Lyon sits down with Kathy McNeill, founder and creative director of Creative Pixels Marketing, to talk about the real work behind effective branding.

With a background in publishing and nearly a decade leading her own boutique marketing firm, Kathy brings a rare blend of creative direction, strategy, and data-driven thinking. Together, they explore when businesses should invest in branding, how strategy and analytics shape stronger brands, and why tools like AI can’t replace clear thinking and experience.

This conversation is grounded, practical, and especially relevant for business owners who want their brand to feel intentional—not trendy.

🌐 Website: www.creativepixelsmarketing.com
💼 LinkedIn: Kathy McNeil
📸 Instagram: @creativepixelsmarkting
📘 Facebook: Creative Pixels Marketing

Highly successful women know how to build careers, businesses, and full lives—but love often feels like the one area that won’t fall into place.

In this episode of This Might Get Creative, Svenja Lyon sits down with Natalia Heart, a certified dating and relationship coach who helps high-achieving women heal old patterns, reconnect with their feminine energy, and build emotionally fulfilling relationships that last.

Natalia shares her own journey, the hidden trade-offs women aren’t told about, why modern dating feels so broken, and how the same clarity and accountability that builds a business also builds love—when applied the right way.

In this episode of This Might Get Creative, I’m sitting down with someone who truly embodies what it means to show up for a community—Tara Lauterbach, realtor at RE/MAX Heritage Properties and one of Mount Olive’s most recognizable connectors.

If you live in Morris County, you’ve probably seen Tara at community events, cheering on local sports, filming videos around town, or negotiating a deal like she’s buying the home for her own family.

We talk about everything from:
• How buyers + sellers can spot a trustworthy realtor
• Why community involvement actually matters in real estate
• The biggest branding mistakes agents make
• Blogs, SEO, and showing up online without feeling overwhelmed
• Real stories from inside the industry (including a wild closing-week twist)

Whether you're a realtor, a small business owner, or someone who loves hearing real stories from real people—this episode is full of insights, laughs, and practical takeaways you can use today.

Connect with Tara:
Instagram: @taralauterbachrealestate
Facebook: taralauterbachrealtor
Website: www.tarasellsnj.com

Building a brand is so much bigger than a logo — it’s about clarity, confidence, and the community that holds you up.

In this episode, I sit down with Tara Gilvar, the founder of BIG – Believe Inspire Grow, a women’s empowerment and business community that has helped thousands of women step into their purpose, build confidence, and create the careers and lives they want.

We talk about:

• How BIG started in Tara’s living room 17 years ago
• What women really need today
• How to stay relevant as a mission-driven organization
• The five BIG pillars that support women at every season of life
• Why branding is emotional, not transactional
• And how women can step into their independence with clarity and support

If you’re craving honesty, insight, and a reminder that you’re not meant to build your dreams alone — this conversation is for you.

Listen in, and get inspired to think bigger.

In this episode of This Might Get Creative, Svenja sits down with Patti Singer, founder of Follow Me Social Media Consulting, to talk about what really makes small businesses visible online — and it’s not just posting more.

Patti shares how being laid off in 2008 led her from an Amish furniture store to chimney sweeping to building a social media agency that helps small and mid-sized businesses show up consistently without burning out. From learning a client’s voice to aligning social media with branding, to the 80/20 rule and the power of behind-the-scenes content, this conversation is full of practical, real-world advice.

They also dive into relationship-building, BNI, and why networking should be taught in school — plus why “ick” networking (where someone’s already looking over your shoulder for the next person) never works.

In this episode, you’ll hear about:

• How Patti accidentally discovered the power of social media while running an Amish furniture store
• Why consistency feels so hard — and what it actually looks like in real life
• How to keep your social media aligned with your branding and voice
• The 80/20 rule for content: educate, entertain, and then sell
• Why behind-the-scenes posts and team features build trust faster than “buy now” posts
• How BNI and real relationship-building transformed Patti’s business
• Why delegation (and letting go) is one of the healthiest moves a business owner can make

Connect with Patti:
Website: https://besttofollowme.com/
LinkedIn: https://www.linkedin.com/in/patriciaasinger/

Connect with Svenja & Lyon Creatives:
Website: https://lyoncreatives.com
Instagram: @lyon.creatives
LinkedIn: Svenja Lyon | Lyon Creatives

In today’s episode of This Might Get Creative, Svenja Lyon chats with Alex Nedelea, founder of LPV Agency, about what it really takes to get noticed in today’s digital world.

Alex brings a fascinating journey from working in national television to running a creative marketing agency focused on storytelling, authenticity, and human connection.

Together, they discuss:

• Why it takes 11 posts in 90 days to reach a single prospect
• How to balance AI and authenticity
• The power of imperfect videos that connect
• Why consistency—not perfection—is the real secret to visibility

If you’ve ever felt frustrated that your business isn’t getting the attention it deserves, this episode is a must-listen.

🔗 Connect with Alex:
Website: lpv.agency
LinkedIn: linkedin.com/in/lpv

🎧 Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts.