Highly successful women know how to build careers, businesses, and full lives—but love often feels like the one area that won’t fall into place.

In this episode of This Might Get Creative, Svenja Lyon sits down with Natalia Heart, a certified dating and relationship coach who helps high-achieving women heal old patterns, reconnect with their feminine energy, and build emotionally fulfilling relationships that last.

Natalia shares her own journey, the hidden trade-offs women aren’t told about, why modern dating feels so broken, and how the same clarity and accountability that builds a business also builds love—when applied the right way.

In this episode of This Might Get Creative, I’m sitting down with someone who truly embodies what it means to show up for a community—Tara Lauterbach, realtor at RE/MAX Heritage Properties and one of Mount Olive’s most recognizable connectors.

If you live in Morris County, you’ve probably seen Tara at community events, cheering on local sports, filming videos around town, or negotiating a deal like she’s buying the home for her own family.

We talk about everything from:
• How buyers + sellers can spot a trustworthy realtor
• Why community involvement actually matters in real estate
• The biggest branding mistakes agents make
• Blogs, SEO, and showing up online without feeling overwhelmed
• Real stories from inside the industry (including a wild closing-week twist)

Whether you're a realtor, a small business owner, or someone who loves hearing real stories from real people—this episode is full of insights, laughs, and practical takeaways you can use today.

Connect with Tara:
Instagram: @taralauterbachrealestate
Facebook: taralauterbachrealtor
Website: www.tarasellsnj.com

Building a brand is so much bigger than a logo — it’s about clarity, confidence, and the community that holds you up.

In this episode, I sit down with Tara Gilvar, the founder of BIG – Believe Inspire Grow, a women’s empowerment and business community that has helped thousands of women step into their purpose, build confidence, and create the careers and lives they want.

We talk about:

• How BIG started in Tara’s living room 17 years ago
• What women really need today
• How to stay relevant as a mission-driven organization
• The five BIG pillars that support women at every season of life
• Why branding is emotional, not transactional
• And how women can step into their independence with clarity and support

If you’re craving honesty, insight, and a reminder that you’re not meant to build your dreams alone — this conversation is for you.

Listen in, and get inspired to think bigger.

In this episode of This Might Get Creative, Svenja sits down with Patti Singer, founder of Follow Me Social Media Consulting, to talk about what really makes small businesses visible online — and it’s not just posting more.

Patti shares how being laid off in 2008 led her from an Amish furniture store to chimney sweeping to building a social media agency that helps small and mid-sized businesses show up consistently without burning out. From learning a client’s voice to aligning social media with branding, to the 80/20 rule and the power of behind-the-scenes content, this conversation is full of practical, real-world advice.

They also dive into relationship-building, BNI, and why networking should be taught in school — plus why “ick” networking (where someone’s already looking over your shoulder for the next person) never works.

In this episode, you’ll hear about:

• How Patti accidentally discovered the power of social media while running an Amish furniture store
• Why consistency feels so hard — and what it actually looks like in real life
• How to keep your social media aligned with your branding and voice
• The 80/20 rule for content: educate, entertain, and then sell
• Why behind-the-scenes posts and team features build trust faster than “buy now” posts
• How BNI and real relationship-building transformed Patti’s business
• Why delegation (and letting go) is one of the healthiest moves a business owner can make

Connect with Patti:
Website: https://besttofollowme.com/
LinkedIn: https://www.linkedin.com/in/patriciaasinger/

Connect with Svenja & Lyon Creatives:
Website: https://lyoncreatives.com
Instagram: @lyon.creatives
LinkedIn: Svenja Lyon | Lyon Creatives

In today’s episode of This Might Get Creative, Svenja Lyon chats with Alex Nedelea, founder of LPV Agency, about what it really takes to get noticed in today’s digital world.

Alex brings a fascinating journey from working in national television to running a creative marketing agency focused on storytelling, authenticity, and human connection.

Together, they discuss:

• Why it takes 11 posts in 90 days to reach a single prospect
• How to balance AI and authenticity
• The power of imperfect videos that connect
• Why consistency—not perfection—is the real secret to visibility

If you’ve ever felt frustrated that your business isn’t getting the attention it deserves, this episode is a must-listen.

🔗 Connect with Alex:
Website: lpv.agency
LinkedIn: linkedin.com/in/lpv

🎧 Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts.

In this episode of This Might Get Creative – A Behind the Brand Podcast by Lyon Creatives, host Svenja Lyon sits down with Cathy Coloff, founder and owner of IT Radix, an IT services company that’s been helping small and midsized businesses navigate technology for over 25 years.

Cathy shares how she left the corporate world to build something more personal—a company rooted in relationships, education, and community impact. From the power of her printed newsletter to the rise of AI and cybersecurity threats, this conversation explores how small businesses can stay safe, visible, and confident online.

If you’ve ever thought “I’m too small to be a target,” this one’s for you.

In this episode of This Might Get Creative, host Svenja Lyon sits down with Teri DiGrande, State Farm agent and owner of Teri DiGrande Insurance Agency, to talk about what truly sets a local insurance agency apart: relationships, responsiveness, and a brand that feels like family. Teri shares how the industry has changed (tech, weather, deductibles) and why you can’t “set it and forget it” with coverage. We dig into her new brand identity, the tagline “We’re not just insurance, we are family,” and practical ways business owners can track marketing, build referrals, and stay visible without burning out. If you haven’t reviewed your policy in years—or you want your brand to reflect how you actually care—this one’s for you.

Follow Teri: Facebook: Morris Plains Agent • IG: @digrandeagency • LinkedIn: Teri DiGrande Agency • X: Teri DiGrande
Show: lyoncreatives.com/behind-the-brand-podcast

In the debut of This Might Get Creative, host Svenja Lyon sits down with Lynnette Peña, founder of Lace Passport, a luxury romance travel brand crafting unforgettable honeymoons and destination weddings. Lynnette shares her winding path—from hospital work and river cruising to launching a niche boutique brand—and the real talk behind entrepreneurship: wearing every hat, setting boundaries, improving processes, and knowing when to hire help. You’ll hear how she pivoted during 2020, why the Caribbean (hello, Jamaica, Mexico, Dominican Republic) is a dream for destination weddings, and how clear branding made Lace Passport feel like “love, on purpose.” If you’re building a brand around what you love, this one’s for you.

Follow Lynnette: @lacepassport • lacepassport.com
Learn more: lyoncreatives.com/behind-the-brand-podcast