Forbes Talks

This Next Billion-Dollar Startup Founder Wants To Revolutionize Women's Healthcare


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ForbesWomen Editor, Maggie McGrath, sits down with Joanna Strober, a seasoned entrepreneur and healthcare pioneer, who has dedicated her career to addressing gaps in healthcare.


After successfully scaling her previous company focused on childhood obesity prevention, Strober pivoted her attention to what she saw as an even bigger challenge she herself lived firsthand: the lack of specialized care for women in midlife.


Under her leadership, Midi Health has grown to serve over 12,000 women per week with their menopause journey, via a network of 250 specialized clinicians. Having closed a $63M Series B round in September, the companies mission is ambitiously moving the dial towards making tailored midlife care accessible to women via insurance coverage and telehealth services.

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