Most people who lose money in development don't get outplayed by the market.

They get beaten by the site they chose to buy.

I've watched first-timers walk away profitable because the site did the heavy lifting. And I've watched experienced developers get smashed because emotion drove the buy.

Your planner, designer, builder and accountant are each brilliant at their piece. But none of them are looking at the whole picture. That's your job.

This is the process we use after delivering $500M+ in projects across Melbourne.

🔥 You'll learn

• Why a bad site can't be rescued by experience
• The finance and legal foundation most skip
• How development lending differs from home loans
• Why the wrong entity structure kills your profit
• Getting access to sites before they go public
• How to become an expert in your target suburb
• The director role you must play on every project
• Why walking away from a bad site is a win
• The design call that decides how fast you sell

👇 Chapters

00:00 Intro

00:02:38:15 Why the Site Matters

00:04:27:20 Get Your Finance Right

00:05:58:17 Build Your Team

00:07:42:02 Know Your Area

00:08:20:24 Your Role

00:09:39:05 What to Look for in a Site

00:10:12:03 Timing Matters

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