The ROI Masterclass

This One Design Mistake Could Destroy Your Hotel’s Profitability


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This One Design Mistake Could Destroy Your Hotel’s Profitability

Why do most business strategies fail, and what does design have to do with it?

In this episode, global hospitality leader Hans Lagerweij reveals the shocking truth behind failed strategies, broken team alignment, and the overlooked ROI hidden in smart design. From turning around global travel brands to advising ultra-luxury hotels, Hans shares how to connect purpose, culture, and creativity to unlock profitability.

Discover the 6C framework for strategy execution, the real meaning of luxury, and how design can make or break ROI, not just through beauty, but through operational brilliance.

Watch now to uncover the truth about why most strategies fail and how to build a business that actually gets results.


⏱️ Chapters


00:00 — Introduction: Who is Hans Lagerweij

02:10 — Why most strategies fail (and how to fix it)

06:45 — The 6C framework for strategy implementation

12:30 — How design impacts ROI in hotels and travel

18:20 — The real meaning of luxury in modern hospitality

23:45 — Creating experience-driven brands that stand out

28:50 — Key lessons for business growth and profitability

34:00 — How to align teams for lasting success



💡 Key Themes

Real estate ROI & design profitability

Strategy implementation for growth

Leadership & team alignment

Customer experience and brand storytelling

The truth about “luxury” and value creation


🎙 @hansblagerweij shares his thoughts and experiences, offering valuable insights.


The ROI Masterclass Podcast Playlists 👇LINK IN THE COMMENT


#ROIMasterclass #HansLagerweij #LiatSiegel #BusinessStrategy #Leadership #HotelDevelopment #RealEstateROI #HospitalityDesign #DesignForProfit #EntrepreneurMindset #LuxuryHotels #StrategyExecution #BrandStorytelling #BusinessGrowth #TeamAlignment

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The ROI MasterclassBy Liat Siegel