In this episode of The Alchemy Podcast, host Doug Cartwright sits down with longtime friend and industry legend Adam Webb.

 With over 18 years of experience in door-to-door sales, Adam opens up about what truly separates average performers from peak performers: principles over pitches.

 From his humble beginnings in alarms to building a successful career in solar, Adam shares the mindset, leadership philosophy, and wealth-building principles that have defined his journey. They dive into the emotional challenges of rejection, cultivating optimism, building resilient teams, transitioning careers, and investing with intention. Whether you're in sales or simply interested in personal growth, this episode is packed with real wisdom.

Timestamps of Key Moments:

04:56 – First encounters with rejection and emotional resilience

08:33 – Principles vs. tactics: Why top reps win beyond scripts

11:26 – The role of work ethic and the “hustle muscle”

15:40 – Optimism and mental self-talk in sales

19:18 – Discipline over motivation and pushing through doubt

23:31 – When to leave a company and when not to

34:10 – Breaking down Pest, Alarms, and Solar industry fit

38:01 – The power of the setter-closer model in solar

42:58 – How Adam develops young leaders and builds belief

47:19 – Practical systems to help reps set and reach goals

59:04 – Passive vs. active real estate investing explained

1:04:27 – Principles for wealth: control spending, invest wisely

1:07:43 – The impact of marriage and balance in a door-to-door career

1:13:05 – Raising five kids, paragliding, and building a life of freedom

1:16:51 – What Adam wants by 50: $10M net worth and full freedom

Follow Doug:

• IG: @doug_cartwright
• Join the Alchemy Accelerator: HERE
• Subscribe to my YouTube Channel: HERE

Follow Adam:

• IG: @adamwwebb
• Check Out Adam’s Resources: HERE