John and Reggie Brock break down why roofing companies don’t have a recruiting problem—they have a retention and culture problem—and how clarity, trust, and alignment build teams that actually stick.

0:00 — The Real Problem: Retention

4:40 — “Airbnb Roofing Companies”

9:20 — Culture Is the Whole Business

13:55 — Sales vs Production: The Handoff

18:35 — Talent ≠ Team

23:15 — Propel & Culture Under Pressure

27:50 — The 6 Pillars Framework

32:25 — Why PE Breaks Culture

36:55 — You Can’t Buy Trust

41:25 — Distribute the Weight

46:05 — Pulse Checks & Catching Problems Early

50:55 — Build a Place People Want to Stay

Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo

Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

___________________________________

Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101

Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471

Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Create a Free ProLine CRM Account:https://proline.app/get-started

_________________________________________

Connect with us!

IG: https://www.instagram.com/prolineapp/

FB: https://www.facebook.com/prolineapp

LinkedIn: https://www.linkedin.com/company/prolineapp

Twitter: https://x.com/prolineapp

Tiktok: https://www.tiktok.com/@prolineapp

Question - What is your Roofing CRM missing?