Research shows that light swearing can increase perceived intensity and persuasion—without hurting credibility. In this episode, Frank explores when emotion strengthens your message and how to use passion wisely in networking.

For more insight on professional relationships, business networking, and generating referrals, contact Frank Agin at [email protected]. Through AmSpirit Business Connections, entrepreneurs and professionals grow their business through word of mouth and strong relationships—building reputation, strengthening marketing, and increasing sales.