August 13, 2025

This One's For the Girls

2 hours 21 minutes

Episode 60: Wilder Treadway (Former Associate Director of Athletic Communications- Stanford Women's Basketball)

🎙 In this episode: There’s a good chance this will go down as one of my all-time favorite episodes. It’s long, but worth every minute. I sit down with Wilder Treadway to take a hilarious, heartfelt, and at times jaw-dropping journey through our early days at Kentucky Sports Radio (KSR), his path through college athletics, and the complex, evolving world of women’s basketball. From ankle monitors to media narratives to Planet Fitness horror stories… this one has everything.

🔹 KSR: The Wild West

Wilder and I revisit our KSR College days—where content was chaotic, access was shockingly wide open, and the internet was still finding its footing.

🔹 Back When Blogs Were King

We share unbelievable (but true) stories from covering UK women’s basketball in 2013—long before the sport’s current surge in popularity.

🔹 Internet Time Machine

You’ll laugh (and maybe cringe) at just how different things were a decade ago in the world of sports media and college coverage.

🔹 The Road to Stanford

Wilder traces his path from the ASUN Conference to Penn, and finally to Stanford, where he became associate director of athletic communications.

🔹 COVID Season Chaos

Wilder delivers an oral history of Stanford’s 2021 national championship run, set during one of the most bizarre, stressful seasons imaginable.

🔹 Testing, Travel & Ankle Monitors

Yes, ankle monitors. Wilder recounts covering a team during a season with 3x daily testing, intense travel restrictions, and surreal moments of isolation.

🔹 A Seat in Front of Cameron Brink

The stress of being close to Cameron Brink on the plane...one positive test could’ve changed everything. The stakes were high, and the emotions even higher.

🔹 More Than Just a Game

The magic of that championship run was hard-earned—and the stories from it are some of the most compelling in Youth $ports history.

🔹 Women’s Hoops on the Rise

We dive into the Caitlin Clark Effect, and how one star helped boost visibility..but also why the sport’s evolution is about much more than one player.

🔹 Tension in the Ticker Tape

From revenue sharing to league marketing missteps, we explore why the WNBA sometimes gets in its own way—and how fans and media can do better.

🔹 Honest Takes, Hard Truths

Sexism, lazy narratives, and underfunded departments. Wilder and I don’t shy away from the messy middle in women’s sports coverage.

🔹 Grand Finale Shenanigans

To close things out, I go off about Planet Fitness behavior, and share one of the most embarrassing stories I’ve ever told on air. There were tears. From laughter. Truly.

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By Ally Tucker

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