Recently, Rob Beschizza—a coder and the managing editor of Boing Boing—released a stripped-down blogging tool called txt.fyi. Write something, hit Publish, and voilà: your deathless prose, online. But here’s the thing: txt.fyi has no social mechanics. None. No Like button, no Share button, no comments. No feed showing which posts are most popular. Each post has a tag telling search engines not to index it, so it won’t even show up on Google.

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